If you’re going to be crowned “Queen of Bass”, it had better be appropriate. Fortunately for UK-based AYAH MARAR, it’s not only apropos but it’s well earned as well. Gearing up for her imminent U.S. infiltration, Ayah has recently released her debut album THE REAL on Radikal Records and already has been tapping into the mainstream. The U.S. release includes three bonus tracks: “Unstoppable (Metrik Remix)”, “Lethal Dose (Dilemn Remix)” and “Alive (Mizuki Remix)”.
Ayah will also be a panelist on the “Artist Panel” at The DJ Expo in Atlantic City, NJ on Monday, August 12. Presented by DJ Times and Promo Only, her Artist Panel will also feature other hitmakers from clubland and radio including Brenda K. Starr, Jessi Malay, Krewella, Pretty Poison, and Havana Brown among others.
Currently featured on Calvin Harris’ new single “Thinking About You” which she co-wrote has already gone to #1 in the Hype Machine charts and Top 10 in UK Pop Charts, it stands as one of the most buzzed about tracks on Calvin’s new album (Idolator calls it the “best song on the album”). As on that track, Ayah’s powerfully delivered vocals on her own album take command over the beats, something that’s often difficult to do in modern dance music. From the opening rhythm of the first track “Mind Controller” – a perfectly balanced hybrid of dance music and pop, it’s apparent that she controls the beats, not the other way around. “I’m obsessed with dance music and am constantly around it so I love finding ways to combine the sounds and influences I love with producers I admire,” she explains. “It’s a natural process to me.” The second track, “Unstoppable” is a pristine and crisp amalgam of all the shades of dance music, combining drum n’ bass, dubstep, disco, electro, breakbeat, yet it’s even further ahead of the musical curve in an irresistible rhythmic mélange. The first US single, “Beg Borrow and Steal” is a propulsive dance floor anthem with Ayah’s soaring vocals anchoring the song’s breadth in a swirling stroke of pop goodness. “Beg Borrow and Steal’ was the result of a relationship that just couldn’t be for various reasons,” Ayah says of the song’s emotional core, “but the sentiment is that there might be a time and place when it could happen and I might find a way to deal with it, but the timing just wasn’t right.”
Already a favorite in the press, VIBE Magazine praised, “Ayah blends fiery vocals (you’ll be singing along all day) with rattling drum breaks and bass that will slam you in the face.” Q Magazine chimes, “Ayah Marar establishes her own pop identity brilliantly.” Among the other publications that shower her with lauds incl ude Dazed Digital, Attitude, Mix Mag, MTV Iggy, TimeOut London and The Sun (who labeled her “dubstep queen”).
Winning Best Female Artist in the 2013 Drum And Bass Awards, Ayah’s career has been bubbling under and it seems like 2013 is her year to pop. The Real has already generated widespread attention and continues to grow. “It’s an homage to dance music in whatever form, whether it’s garage to two step or house to drum and bass,” she says. As an underground artist who paid her dues as a dance fiend, an MC and a DJ, she’s become one of the strongest female presences in a male-dominated industry. Her two worlds – the underground and the mainstream – have been brought together organically, co-existing in a way that sounds fresh rather than ”forced. “I’m trying something that I don’t think has been done in the way we’re trying to do it,” Ayah states. “It’s what I love to do; it’s trying to find that balance.”
The Real is available now Stateside on Radikal Records.