Beach drops “In Us We Trust” video; full US fall tour

By on October 12, 2013


BEACH is the indie-electro rock project fronted by the artist also known as Bitch. She recently released her new album In Us We Trust via her own Short Story Records to critical acclaim from the likes of Ladygunn, MAGNET & VIBE. From its opening track, In Us We Trust beams the bold attitude listeners can expect from the woman who, among other things, learned how to fiddle from Andrew Bird and has worked with Kill Rock Stars. “My lady parts all kicking in the dark,” she sings, to introduce her new project BEACH.

To celebrate the album’s release, BEACH will take to the road on a full US tour this fall, including stops in Chicago, New York, Philadelphia & more! Today, she unveils the strikingly colorful video to accompany the title track, shot in Brooklyn. The “In Us We Trust” video premiered with Time Out NY,

Produced in Brooklyn with Roger Paul Mason, the album marks a notable shift in sound for the artist who was born Karen Mould. “BEACH is a place where everything shifts,” she says. “This album was such a sonic shift for me, I wanted to mark that.”

In Us We Trust fuses electronic beats and poppy production. Bitch was writing with her live show, BEACH, in mind, calling on the powers of humans gathering in real spaces and not just the Internet. After having some ‘digitally-caused’ misunderstandings with some of her public, she says, “I wanted to write songs that would let me wield my electric violin like a super-hero’s sword.” And in an homage to Judy Blume’s Are You There, God? It’s Me, Margaret, she sings, “There’s a Sister-hood/ That isn’t all cutting and biting/ There’s a Mister-hood/ That’s more than war and fighting/ But we must, we must, we must increase our trust.”

Be sure to experience her electrifying live show in a city near you!

BEACH US Tour Dates
10/17: Chicago, IL @ The Hide Out w/ The Shondes
10/23: Cleveland, OH @ Beachland Tavern
10/24: Buffalo, NY @ Ninth Ward
10/25: Rosendale, NY @ Rosendale Cafe
10/26: Maplewood, NJ @ Burgdorff Center for the Arts
10/27: Brooklyn, NY @ Knitting Factory*
10/28: Cambridge, MA @ Club Passim*
10/29: Vienna, VA @ Jammin’ Java*
10/30: Philadelphia, PA @ World Cafe Live*
11/1: Pittsburgh, PA @ Club Cafe
11/2: Indianapolis, IN @ Metro Nightclub
11/3: Columbus, OH @ The Woodlands Tavern
11/7: Minneapolis, MN @ Aster Café
* w/ Our Lady J


Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.