BEACH Reveals “Ibuprofen” Video, Pre-Order Available Now + Summer Tour Dates

By on June 3, 2013


BEACH‘s new full-length album, In Us We Trust is an indie-electro rock project fronted by Karen Mould–the artist also known as Bitch, and her electric violin. The new LP represents such an important shift in sonic landscape that she was moved to “come out” to the public with her formerly unknown birth name, and title the new project BEACH. Karen Mould describes BEACH as “a place where everything shifts. Rocks become sand, water meets earth, birds screech, tides turn and colors collide.’  She says leaving behind her old persona allowed her to write from a more expansive, playful and wild way; with no limits, like the BEACH. As life imitates art, during the making of the album, Karen left her home of 15 years in Brooklyn, where she had began the album with producer Roger Paul Mason and moved to Los Angeles. Sonically, In Us We Trust breathes the energy of the city; the simultaneous hope and despair, the bitter edge, humor and power of human gathering.
We recently released album cut “Ibuprofen” which is an immediately anthemic break-up song featuring a biting rap chorus and distorted vocal layers. Today, PureVolume has revealed the colorful “Ibuprofen” video. Watch the “Ibuprofen” video HERE & we encourage you to post & share!
Previously known for her bands Bitch and Animal & Bitch and the Exciting Conclusion, Karen is also known for appearing as Bitch in the John Cameron Mitchell film Shortbus. Learning classical violin at the age of 4, she studied fiddling with Andrew Bird and expanded her musical experimentation horizons. She released her first solo record Make This/Break This with legendary label Kill Rock Stars, and will release In Us We Trust produced by Roger Paul Mason July 16 on her own Short Story Records.
BEACH has launched the In Us We Trust album pre-order and will play a handful of dates this Spring. Stay tuned for more details on a fall US tour coming soon!

Performing Live This Summer!
6/29: Cleveland, OH @ Pride
8/23: Chicago, IL @ City Winery


Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.