THE ART INSTITUTES ANNOUNCES PARTNERSHIP
WITH BONNAROO MUSIC AND ARTS FESTIVAL
Art Institutes Students Help Design Projects for the
Biggest Music Event in North America
NEW YORK, NY APRIL 8, 2011 — — The Art Institutes, Superfly Presents and A.C. Entertainment are excited to announce that The Art Institutes schools and the 2011 Bonnaroo Music & Arts Festival have formed a creative partnership. A first of its kind partnership, students from Art Institutes schools will contribute creative services to North America’s largest music festival in a project dubbed “Student Studio: Bonnaroo.”
Central to the creative partnership as a part of “Student Studio: Bonnaroo,” Art Institutes students will embark on a series of 15 festival projects ranging from creating merchandise design, to shade structure design concepts and creation of a sustainable fashion line. Upon completion, the student work will be utilized during Bonnaroo festival weekend, June 9 – 12. The Art Institutes projects will also be displayed on Bonnaroo.com and other digital channels.
“Bonnaroo is thrilled to be working with The Art Institutes. We continue to be impressed by the level of talent and innovative thinking of the students and look forward to sharing their ideas and creative impact on the Festival with our community,” said Chad Issaq of Superfly Marketing Group, Bonnaroo’s marketing and partnerships division.
To give Bonnaroo fans a glimpse of the “Student Studio: Bonnaroo”creative undertaking,The Art Institutes is documenting student participation throughout the entire process — from the first creative briefing that students had with the Bonnaroo team to the last design touch ups before the start of the Festival. Log onto The Art Institutes Student Studio website,www.artinstitutes.edu/student-studio.aspx, to learn more about the Bonnaroo partnership and follow the students on their creative journey.
In celebration of Bonnaroo’s 10th year, The Art Institutes is sponsoring five design contests that will enable Bonnaroo fans to make a creative impact on the 2011 event. Dubbed “Project Bonnaroo” and managed by the Bonnaroo organization, fans will be able to submit their creative ideas for five categories: recycling station design, lighting structure design and three iconic art projects. Winning selections will be featured at the Festival.
For more information on how to participate in Project Bonnaroo and for official rules, visithttp://www.bonnaroo.com/projectbonnaroo
The deadline for entries into the competition is April 29, 2011 at 10PM ET.
John Mazzoni, President of The Art Institutes commented, “The Art Institutes partnership with Bonnaroo provides the opportunity for our students to advance classroom lessons into practical experience within their fields of study. It is especially exciting for the students to work alongside successful creative professionals at one of the most prestigious U.S. music festivals. We are proud of the many contributions that our students will make at Bonnaroo. We are equally proud of the career advancing skills and experience this partnership between The Art Institutes and Bonnaroo affords our high potential students.”
To learn more about The Art Institutes “Student Studio: Bonnaroo,”visitwww.artinstitutes.edu/student-studio.aspx. To learn more about The Art Institutes schools, visit www.artinstitutes.edu/pr.aspx?ID=AI2132.
About The Art Institutes:
The Art Institutes (www.artinstitutes.edu) is a system of more than 45 education institutions located throughout North America. The Art Institutes system is America’s Leader in Creative Education providing an important source for design, media arts, fashion and culinary arts professionals. Several institutions included in The Art Institutes system are campuses of South University.
Bonnaroo, which celebrates its tenth year June 9-12, was conceived in 2002 and continues to make a strong impact on the American music industry. It has served as a launching pad for such popular artists as Kings of Leon, The Black Keys, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others. A creative and cultural mega-success, Bonnaroo has featured a staggeringly diverse range of world-class acts such as Bob Dylan, Metallica, Bruce Springsteen and the E Street Band, Stevie Wonder, Neil Young, Radiohead, Jay-Z, Phish, Willie Nelson, The Police, Pearl Jam, David Byrne, Tom Petty, Tool, Wilco, The Dave Matthews Band, James Brown, The White Stripes, Al Green, Nine Inch Nails, The Dead, Regina Spektor, Widespread Panic, Death Cab For Cutie, Elvis Costello, Ornette Coleman, Amadou and Mariam, Beck, TV on the Radio, Against Me!, Merle Haggard, The Black Crowes, Phoenix, Alison Krauss and Robert Plant, Bright Eyes, Bonnie Raitt, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Common, Burning Spear, the Flaming Lips, among many others.
The festival is also starting to make quite an impact on the comedy industry as well, as it has featured some of today’s best comedians working today. From Conan O’Brien and Chris Rock to Zach Galifianakis and Jimmy Fallon, to Lewis Black, Flight of the Concords, David Cross, Fred Armisen to, Triumph The Insult Comic Dog, Jim Norton, Patton Oswalt, Louis CK, Janeane Garofalo, Aziz Ansari, John Oliver and Brian Posehn, Bonnaroo is now considered to be an essential play for every comedian both established and on the rise.