British Music Embassy Returns to SXSW, Announces 2012 Launch Party Opening Lineup

By on February 15, 2012

British Music Embassy Returns to SXSW

Announces 2012 Launch Party Opening Lineup

“The gold standard for events at SXSW” – Brent Grulke, SXSW

“the Embassy is a favorite stop for SXSW badgeholders who want to see, hear and meet musicians
and business professionals from across the pond in one stop. It’s paradise for
– Austin Music Source

  The British Music Embassy is pleased to announce its return stateside for another epic year of UK music discovery in Austin. The UK is the only nation represented at SXSW by its own dedicated venue, Latitude 30, located at 512 San Jacinto Blvd in the heart of downtown Austin. Sixty plus bands will perform across the week from all four corners of the country, with regionally focused events during the day and British brands hosting the evening SXSW showcases. Be sure to celebrate the project’s 5th year in Austin, as they spotlight the UK’s most up-and-coming acts. See below for Wednesday’s opening launch party line up and stay tuned for more exciting details on each day’s events including performances from Jonquil, Slow Club, Twin Atlantic, Clock Opera and many more!


New Music From Wales


Skindred is an innovative heavy rock n’ reggae outfit founded by energetic vocalist Benji Webbe and fellow bassist-programmer, Daniel Pugsley. The mix of hard rock, reggae and dub, together with Benji’s patois is the evolution of an explosive new genre. MTV said, “the fusion of styles yields innovative and contagious new music.”

The band will perform at SXSW behind its Polymers are Forever EP released to much acclaim last year. “Front man Andy Falco has been excelling at this since his days in Mclusky, pedaling dense, dark lyricisms which terrify and amuse in equal measure. As usual it is his ferocious charisma that overwhelms this EP.” -Contact Music

Siôn Russell Jones has a unique and infectious vocal backed up by intricate guitar melodies. Siôn released his debut album And Suddenly in 2011, he signed to BDi Music, played many UK festivals, opened for a sold out Newton Faulkner gig, showcased at Music Week’s BREAKOUT gig and is sponsored by Stonebridge Guitars.


* Invite Only *
      Ben Howard

Influenced by powerful lyricists like Joni Mitchell and Bob Dylan, Ben Howard started making music full-time at an early age. The beginning of his upstart career was marked by a month of sold out dates across Europe and the UK before signing to Island Records to release his Every Kingdom full-length. Every Kingdom
will see a US Spring release with SXSW and other US performances to support!

UK Sibling trio Named as a Guardian ‘New Band of The Day’ with the site raving the three women “Can reduce an audience to awed silence…Prepare to be blown away by beautiful female harmonies, acoustic gentleness and a sound that is nothing less than flawless.” Be sure to see them live in US!


The acclaimed English folk/punk singer-songwriter has released four solo albums, two rarities compilation albums and four EPs. NPR notes he “combines rock with poetry, juxtaposing gorgeous melodies and an aggressive stage presence…Turner’s latest album, England Keep My Bones, offers a compelling assortment of acoustic ballads, hard-rock ragers and an a cappella account of the Norman Conquest.”


Raw Power Management & friends present in association with
PRS For Music Official SXSW Showcase
*Wristbands and badges*
Charlie Simpson

Two-time JUNO-nominated Cancer Bats will release their fourth full-length album Dead Set On Living in April 2012. Dead Set On Living is undeniably the most metal-tinged offering the band has released to date, bringing yet another dimension to the Bats’ signature sound. Their SXSW appearance marks the first time they will play tracks from DSOL live.

26 year old singer songwriter Charlie Simpson has had a dream start to his solo career. Brought up on the sounds of Jackson Brown and Crosby, Stills and Nash, Charlie began recording his debut album ‘Young Pilgrim’ with Danton Supple (Coldplay) in the summer of 2010. The finished article is a lyrically astute observation on the nostalgia of youth and the recordings are peppered with soaring vocal harmonies and intricate melodies that bring a touch of 70s Americana into the 21st Century.

Within two weeks of the UK quintet’s formation its song ‘Music That My Dad Likes’ received BBC Radio 1 unsigned track of the week and was featured in Kerrang’s ‘Ten Songs You Should Hear Now.’ The band consists of ex-members of Gallows, Haunts and Cry For Silence and has toured with the Get-Up Kids, Walter Schreifels, Funeral For A Friend, We Are The Ocean, and more.


Turbogeist is a latter day garage punk band fronted by Jimmy Jagger, the son of Mick Jagger and Jeri Hall. They play a high speed twist on The Replacements and The Misfits, singing furiously about addiction, girls and beer primarily, although “shout” might be a more accurate description.


Aberdeen born and Brighton based, The Xcerts released critically acclaimed debut album In The Cold Wind We Smile in 2009. Follow up “Scatterbrain” (2010) saw them team up with US producer Mike Sapone resulting in incredible reviews (Big Cheese 5/5 / Rock Sound 8/10 / Kerrang 4/5) and an amazing run of supports across Europe with the likes of Manchester Orchestra, Biffy Clyro, Taking Back Sunday, Frank Turner, I am the Avalanche and Brand New. With a growing international fanbase, they play SXSW for the first time in 2012.


Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.