Emerging alternative-pop band Darling Parade will “Rock the Cut” later this year as part of a national advertising, marketing and social media program for Supercuts. The campaign enlists today’s most talented emerging musicians through broadcast, social media, promotions and, a first-ever for the brand, an Artist Ambassador program, with 100s of up-and-coming artists and a collective fan base with millions of people. The purpose of “Rock the Cut” is to parallel bands like Darling Parade’s passion for music with the artistry and level of attention Supercuts offers its diverse client-base. Supercuts will also be providing hundreds of free downloads from the featured artists on its music discovery site dedicated to the program. Darling Parade has been chosen to star in a national TV commercial as part of the campaign.
“We’re excited to have the opportunity to be a part of the ‘Rock The Cut’ program with Supercuts. We had a great time making the commercial with them and can’t wait to see where things go from here,” said Kristin Kearns, lead singer of Darling Parade.
Darling Parade releases their first full-length album Battle Scars & Broken Hearts on April 2, 2013. The first single “Ghost” is currently available on iTunes and the album is available for pre-order on at:
Darling Parade’s music has been featured extensively on ABC Family’s “The Lying Game,” The CW’s “Flygirls,” Syfy’s “Stargate Universe,” and Showtime’s “Shameless.” They’ve shared the stage with Cassadee Pope, Chevelle, Red Jumpsuit Apparatus, Stephen Jerzak, Plumb, The Ataris and more.