Los Angeles / London based gothic rock band Die So Fluid have released the official music video for their track “Nightmares”, off of their The Opposites Of Light album.
“Nightmares” is the epic opening track on our new album The Opposites Of Light. It’s about a battle between good and evil, recognising and confronting a negative force and moving it on. It’s dark imagery lends itself to the horror themed video we created for it. We will be promoting The Opposites Of Light on the road in the US January onwards. Watch our social media for imminent announcements! – Die So Fluid
Maybe you can turn yourself into a force strong enough to be the one haunting the dreams of your nemesis. – Grog
Die So Fluid are the modern incarnation of a ‘power trio’. Their sonic being possesses the muscle of metal, the angular cheekbones of post-punk, and the burning soul of vampiric desert torch song.
Die So Fluid first surfaced in 2001, touring the country in the wake of their debut EP Operation Hypocrite, released on Sanctuary. They released a further single, “Suck Me Dry” with Sanctuary before forming their own label, Cartesian, and releasing their third single “Disconnected”. In 2004 Cartesian released the band’s debut album, Spawn Of Dysfunction in the UK. The album was universally well received and is still selling through the major chains of the UK and iTunes worldwide. Promotion of Spawn Of Dysfunction almost solely relied on the band touring the UK which they did tirelessly, turning up for over 300 shows between 2003 and 2006. Apart from pursuing a campaign of playing their own shows off the beaten track Die So Fluid supported bands like Drowning Pool, Vex Red, Clawfinger, Boy Hits Car, Feeder, Girlschool, Antiproduct, and The Wildhearts. Further promotion of the album came from a single release of the title track licensed to Retinue Records which was supported with a video featuring the babes and the fighters of a metal wrestling event.
Recording for Not Everybody Gets A Happy Ending started in 2005 with the album’s opening track “Gang Of One”. The finished recording was so good it actually caused a crisis within the band as they mutually agreed the pinnacle of what they had been trying to achieve musically on Spawn Of Dysfunction. But in the end it was this realization that freed them to explore a wider range of influences and styles. So songs like “Existential Baby” and “Test Confessional” draw on Al’s ska background and “Throw You Away” features an Egyptian string arrangement thanks to one of Drew’s colleagues in gypsy troupe, The Death Orchestra. The finished record is the product of multiple sessions scattered over a two year period. This ungainly recording schedule was adopted because the record was being financed by royalties from “Spawn” – as they trickled in. For Not Everybody Gets A Happy Ending Mark Williams was back in the producer’s chair at his new premises in the legendary Battery Studios building in North West London. The title track was partly fueled by the long drawn out recording process, and at the time, no prospect of a release. That changed in 2007 when the band found a new backer in Finland and finally Not Everybody Gets A Happy Ending was made flesh. The first single “Happy Halloween” was released worldwide on iTunes on November 2nd, 2007 and coincided with a Halloween festival appearance in Helsinki and Die So Fluid’s portrait by Paul Harries appearing on Finnish postal stamps. The esteemed rock photographer, and long time associate of the band, also directed the video for second single “Existential Baby”. Not Everybody Gets A Happy Ending was released in the UK in February 2008 to a great response and immediately entered the retail sales charts. The band then diligently followed the cascade of international releases – touring Finland, the USA (twice), Germany and the rest of Europe, appearing in nearly 20 different countries in 2009. As well as headlining festivals in Portugal, Germany, and Switzerland Die So Fluid supported Eisbrecher, Mindless Self Indulgence, My Ruin, Ill Nino, Maj Karma, and Prong.
2010 saw the release of The World Is Too Big For One Lifetime. The band licensed the album to DR2 which frankly restricted the breadth of the album’s distribution. Nonetheless the press came back with universally positive reviews and with the help of videos “Mercury” (playlisted on Scuzz and Kerrang) and “What A Heart Is For” the band’s audience continued to expand leading to sell out shows at the Scala and Dingwalls in London and Virgin Oil Company in home from home, Helsinki. The live popularity was also reflected in requests for festival appearances in Finland, Holland, and Spain as well as the UK, including 3 appearances for Hard Rock Hell. The album itself was viewed by the band, and producer Mark Williams, as a consolidation of the sound they had previously strove for. This was the first time the band had anything like a conventional ‘month in the studio’ album recording session. The record has been the band’s best selling yet and helped push their Spotify play count over 5 million. From the middle of 2011 the band went on hiatus, barring a few live commitments including two sell out London shows and an exclusive performance at the London Bass Guitar show. The band concentrated efforts into reclaiming their music and extracting it from the grip of labels and companies making lapsed or unjust claims to it. They started recording The Opposites of Light in December 2012. The album was made available accompanying a UK tour in April 2014 preceding its current USA release campaign. The release of “Black Blizzard” with stunning video by David Kenny has sparked a constantly growing global buzz, with the Twitter following rising over 23K and Facebook over 11K. Notably this track was in the official final selection of Classic Rock Magazine wildcard entries for Songs Of The Year 2013. Having headed to Europe and completed an impactful September/November tour in Finland, the band are now set to tour extensively in the US, January 2015 onwards. Watch online for soon to be released tour dates!
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