Indie rock group, Friend Slash Lover, creatively blends technology and art into one, with their iPhone music video series. The series contains six videos from the band’s newest EP release, The Grey Area. Using budget as his aesthetic, singer Josh Mintz captures Los Angeles on his iPhone; like a modern day sketchbook.
Front man, vocalist, and songwriter Josh Mintz began his musical journey after teaching himself how to sing, write and play guitar. He turned his talent into a solo act, under the name Stupid Human. For his current band, Friend Slash Lover, Mintz joined forces with bassist Frank Day, drummer Jake Hayden and guitarist Greg Pajer. The band has enjoyed a prosperous career thus far, as the band successfully recorded and released two well-received EP’s. With two releases under their belt and a dedicated following, the seasoned performers have already hit some of the most popular nightclubs and music venues in Los Angeles such as The Roxy Theater, The Viper Room, Bootleg Theatre and Skinny’s Lounge.
Seeking an artistic yet affordable approach to creating a music video, Mintz found inspiration in a lecture, by famed indie producer Christine Vachon. “Make your budget your aesthetic.” If all you have access to is an iPhone, a cat, and a rooftop in Los Angeles, then shoot a video using those elements. Don’t fight it. Work with it. This has been a mantra and a source of inspiration for Mintz. “I got tired of waiting for people to work with me on some music videos, so I just decided to do it myself.”
Using Action Movie FX, SloPro, iSupr8, Minatures, SocialCam and iMovie, singer Josh Mintz molds the wonders of Apple’s iPhone apps, to create an extraordinary creative video series for their fans. For each song on the new EP, The Grey Area, the band will be releasing a new, one-of-a-kind video each Monday, beginning February 4th. No pre-production, tripods, or special lighting needed. The band’s first release, a dystopia themed music video for “As Seen on TV,” makes a nod to a Michael Bay with the dramatic falling debris, tornadoes, and overturned cars all in the opening moments. “I wanted to destroy Los Angeles through a series of ridiculous visual clichés” claims Mintz. The second video “The Grey Area” uses a unique time-lapse sequence with tilt shift techniques. Other videos to be release include “S2PD HMN,” “Dear God,” and “Carry Your Weight.” The iPhone video for the third track off the album “Unaware” was released earlier this month and can be viewed now on YouTube.
Fitting to its edgy riffs, thought provoking lyrics, and driving vocals, Friend Slash Lover’s music video’s showcases the band’s resourcefulness, artistry, and ability to utilize technology to create an artistic music video for the price of free. Music fans looking to break away from the usual head-banging heavy metal or cookie-cutter pop tunes might be in for an explosive treat with this iPhone music video series. The series can be seen on Friend Slash Lover’s Youtube channel, every Monday starting February 4th.
For more information on Friend Slash Lover, visit www.FriendSlashLover.com.