BAND HOSTS SXSW4JAPAN 12-HOUR LIVESTREAMING MUSIC TELECAST FOR JAPAN RELIEF EFFORT, RE-STREAMING TODAY IN PARTNERSHIP WITH Aol. MUSIC AND MYSPACE MUSIC
MORE THAN 40 ARTISTS DONATE PERFORMANCES TO CREATE BENEFIT ALBUM, AVAILABLE NOW AT AMAZON.COM
April 5, 2011, Los Angeles, CA – Today pop-rock trio HANSON are proud to announce the release of their new single “Give A Little,” featuring remixes by Questlove (The Roots) and RAC withaccompanying remixed music videos, on iTunes. The band is building momentum with performances on Jimmy Kimmel Live and Conan this month, as well as a nearly sold out five-night concert series in London.
Like many, the band was overwhelmed by the news of the devastating earthquake and tsunami in Japan last month. In response, the band turned their focus to the worthy cause, announcing that they are donating the proceeds from “Give A Little” to the American Red Cross Disaster Relief Fund for the month of April.
In addition, the band is at the helm of SXSW4JAPAN, an immense music project that started March 11th in Austin, TX, during the South By Southwest (SXSW) Music Festival. The flagship event, a 12-hour live telecast to galvanize support for the American Red Cross Disaster Relief Fund, was pulled together in less than 48 hours, recruiting 40 artists performing more than 60 songs, and was viewed by people in 149 countries.
Taylor Hanson says, “In special instances, music has the ability to inspire genuine action toward a worthy cause at a time of great need. We are proud to be a part of the immense collection of artists contributing to SXSW4JAPAN and thrilled that “Give A Little” has a chance to live up to its title and inspire people to give what they can to help those in Japan still struggling in the aftermath of the earthquake and tsunami.”
In the short period of the initial campaign, which was started at the SXSW Interactive Event with the original launch of SXSW4Japan.org, online donations have topped $100,000, plus a much larger amount that was directed straight to the American Red Cross via their national text donation number.
In response to the ongoing need for aid in Japan, the live-streaming event is being re-broadcast right now as a follow-up to the original event, with additional contributions by top artists and with partnership from Aol. Music and Myspace Music, all helping to further the outreach to music fans to donate to the relief effort.
Music from the SXSW4JAPAN telecast has been compiled to create a robust benefit album of the same name with more than 45 songs, which is available at Amazon.com now, with all proceeds also going to the American Red Cross. The streaming event and album features guest appearances and exclusive performances from a wide array of artists including John “JoJo” Hermann of Widespread Panic, North Mississippi Allstars, The Boxer Rebellion, The Hours, Michael Stipe, HANSON, Ben Folds, An Horse, Natasha Bedingfield, Ozomatli, Alpha Rev, Anna Nalick, Charlie Mars, Cary Brothers, Michelle Branch, Bowling For Soup, Rooney, Amanda Palmer, Andrew WK, Taylor Locke And The Roughs, Jimmy Gnecco, Imani Coppola, Tracy Bonham and many more.