In celebration of the digital release of Cat Martino’s anticipated LP Yr Not Alone along with her national tour with Indians (4ad) and Night Beds (Dead Oceans), Martino has finally revealed the visual counterpart to title track “Yr Not Alone”. The album which features Sufjan Stevens, Jack Petruzzelli (Patti Smith, Rufus Wainwright), is now available for purchase on BandCamp.
The music video, which first dropped via NPR Music, is a dance with the camera; combining light, color, design and movement. Equal parts ethereal, strange, silly and victorious, it begins with backlit images, alluding to Martino’s inner world. Through dance, the video re-imagines a provocative yet compelling interaction, played out by Cat and co-director Lily Baldwin (Director, David Byrne dancer). A formal journey from light to color to pattern, co-director Deborah Johnson’s (Sufjan Stevens, Wilco) climactic animations create a layered, graphic dimension in which Martino and her dancers rejoice – Yr Not Alone!
Luz & Victoria Pavon (stylists, PavonNYC) bring their playful spark of party energy in the role of Cat’s background singers in her subconscious mind. Bright, lively prints from The Pavon’s original dress designs were given to Deborah to animate, complementing the song’s triumphant climax.
Like the video, the meaning of the song is multi-layered. It’s a rally for camaraderie and unique self-expression, a release of anxiety in the midst of social media where so much is over-exposed and over-shared, and existential aloneness in a world where some of our most honest, intimate moments are shared with a passing stranger. …After all, we are all a mysterious mix of memory, fantasy and reality.
Cat Martino is currently on the road with 4AD’s latest signing Indians as well as Dead Ocean’s recording artist, Night Beds. In addition to the brand new music video, Cat recently recorded a Takeaway Show for the illustrious series, La Blogotheque. Check out the live rendition of “Yr Not Alone” now!
Of “Yr Not Alone” Cat Martino Explains:
“I was traveling with Sufjan Stevens’ Age of Adz tour and approached our visuals designer, Deborah Johnson, about working on the video. I’ve been in love with her work since seeing her live visuals for Wilco, years ago, so I knew what she was capable of. Lily Baldwin and I were also discussing the doing a movement based video, as we’ve danced together in several pieces and I am a big fan of her directorial work. We were obsessed with how to tell a deeper story with bodies; creating a true sense of choreography for the camera.
The song Yr Not Alone is about an encounter I had with an eccentric Chaplin-esque character in Prague. Dressed like Chaplin, with the hat, cane, mustache and everything, there was something tragic and mysteriously wonderful about him, although in the end his behavior approached stalker. I would never see him again, but I wrote the song right away, imagining his sadness as he disappeared from a great fun party.
Deborah suggested we tell my story more abstractly, by having Lily play the peculiar party character. It became far less literal and more about the visual vocabulary that Lily has been developing between camera and body. From the first shoot to post-production, the three of us kept in close conversation to form the final piece.”
:: WHAT THE PRESS IS SAYIN’ ::“
“Yr Not Alone, is chock-full of lushly layered vocals, swaying melodies, folk influences (and maybe some fairy dust?), and we can’t get enough… With electronic cameos and a soulful vibe, these eclectic elements come together for a sound that seems strangely familiar- but at the same time, it’s totally fresh.” – NYLON
To listen is to be shrouded in melody: feathering beats and synthy instrumental swells undulate beneath Cat’s mesmerzing vocals… Replay until this storm, or any other, has passed. – RCRD LBL
Cat Martino makes glowing, of-the-moment woozefolk full of ethereal drones and spacey loops, running modern indie-scruff through the 4AD dream machine – balancing soul stirring Feistian bombast and expressionistic Zola Jesus smoke plumes. – VILLAGE VOICE
Martino uses her commanding vocal presence and usage of loop pedals to create mesmerizing melodies. The folkster has collaborated with [Sufjan] Stevens as well as fellow singer-songwriter Sharon Van Etten, all of whom seem to be cast from a similar musical mold. – ALL THINGS GO
:: TOUR IN SUPPORT OF INDIANS & NIGHT BEDS::
Feb 25 ELECTRIC OWL Vancouver, Canada
Feb 26 Barboza Seattle, WA
Mar 01 7th St Entry Minneapolis, MN
Mar 02 Empty Bottle Chicago, IL
Mar 03 Majestic Cafe Detroit, MI
Mar 04 The Drake Hotel Toronto, Canada
Mar 05 Casa Del Popolo Montreal, Canada
Mar 06 Great Scott Boston, MA
Mar 09 Johnny Brenda’s Philadelphia, PA
Mar 10 Black Cat Washington, DC