“an immersive viewing experience for music videos”
-New York Times
“Cull.tv is like Pandora + MTV for Online Music Videos”
Here’s how it works: Cull TV crawls the web to find out what music fans are listening to and watching. They analyze the blogosphere to determine what’s trending now. Their editorial staff supplements the technology with expert hand-curation, building themed channels and playlists. Their ‘Auto DJ’ recommender algorithm learns what you like and ensures you never run out of ideas for what to watch. Finally, they leverage the power of your social network to collect all your friend’s favorite videos in one place. This all goes into their machine-learning core and out the other end comes the best music discovery network on the Internet.
Cantora Records experienced the power of music discovery through Cull TV first-hand when they stumbled upon Azealia Banks and her video for “212” through Cull TV. (http://tinyurl.com/col9vey) “I’m writing this post,” states Jesse Isreal of Cantora Records, “because I love that it was a music startup that first showed Cantora about Azealia – weeks before her ‘Best New Track‘ on Pitchfork. I smell more of this coming our way, where technologies (and recommendation tools) help us shape events and the bands we work with. If you haven’t tried Cull TV, go peep it. If you haven’t heard Azealia, go listen.”
Cull TV features a wide array of genres from HipHop, Electronica, and Indie Rock, to Euro Pop, Oldies, and Chilean Rock. There are also topical channels featuring scenes and music from Occupy Wall Street, NSFW music videos, and the recently added Christmas themed music videos channel “A Very Cull TV Christmas“.
Beyond curated content to sit back and enjoy, users are encouraged to create their own channels from any video and share with friends. For example, USA Today Pop Candy‘s Whitney Matheson created a playlist of jams from 1991 called ‘Every Day is 1991‘, indie record label Mexican Summer curated a channel featuring their top bands, and the Moogfest music festival used a Cull TV channel to promote their 2011 lineup.