J.Viewz has 2000 photos held up by 300 fans for Stop-Motion Muic Video

By on May 26, 2012

MADE OF 2000 PHOTOS HELD UP BY OVER 300 J.VIEWZ FANS
OFF THE ALBUM rivers and homes. OUT NOW
BREAKTHROUGH INTERACTIVE PLAYER ALLOWS FANS TO TAG THEMSELVES AND LEAVE MESSAGES FOR OTHERS WITHIN VIDEO
j.viewz, a.k.a Brooklyn based and Israeli born songwriter and producer Jonathan Dagan, is proud to present the video for “rivers and homes.” the title track off his innovative and fan funded Fall 2011 release. A 2012 Grammy nominee for “Best Album Art,” j.viewz dedication to detail and fan involvement is continued with the video for “rivers and homes.” To make it a reality required a trip to upstate New York, over 2000 photos, and the help of 300 different fans at j.viewz shows. The work starts off with video shot by director Shelly Carmel (who previously directed j.viewz’s viral success Salty Air), and builds into a stop-motion piece with the help of photographer Eran Amir. Amir created the stop-motion using printed frames from the Carmel film, and photographed individual fans at shows holding them up in sequence during a j.viewz tour in Israel earlier this year.  

In keeping with j.viewz practice of involving and seeking input from his fans during the creative process, the innovative video player designed specifically for j.viewz allows fans to tag themselves and leave messages on specific frames for other viewers. “This track has a certain sense of togetherness,” says Dagan, “and when I stumbled upon Eran’s technique I realized that it would be the perfect way to project a video through it’s likely audience.” Dagan goes on to explain that the motivation behind the incorporation of fans on tour, and the unique tagging mechanism in the video player came from a desire to “create a video that isn’t one-sided. It’s our way to offer our fans an unfinished version and have them leave a personal mark.”
View the Taggable player for “rivers and homes.”

Described by NPR’s World Café as “a hard to define but totally beguiling work,” rivers and homes.originated as an idea Dagan dubbed “Work In Progress.” The plan was to make an album available for pre-order, and then record and release tracks gradually over the course of a year to fans that subscribed to the process. From early on the quality of j.viewz output drew subscribers in, and allowed the project to flourish. Each song was recorded and released in the same weather, mindset, and period-in-life in which it had been conceived, giving fans an intimate real time look at the artistic evolution of the album.

Learn more at www.jviewz.com


DaveHHM

Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.

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