L.A. Boyle Heights Latino hardcore band It’s Casual has MTA Redline video w/ green message

By on February 15, 2012



LOS ANGELES HARDCORE BAND FROM EAST SIDE NEIGHBORHOOD BOYLE HEIGHTS
SENDS GREEN MESSAGE ACROSS THE GLOBE WITH VIRAL MUSIC VIDEO
“The Redline” Directed By Rick Kosick Launches Campaign



Los Angeles hardcore band, It’s Casual, who hail from the east side neighborhood of Boyle Heights, are set to release new studio album titled, The New Los Angeles Part I: Through The Eyes Of A Bus Rider. The album sends a green, pro-public transportation message across the globe with the first single titled “The Redline.” Album streets on March 13, 2012 and is available as CD, download and vinyl.

A video for the first single, “The Redline,” was shot and directed by Rick Kosick (Jackass, MTV’s Wildboyz, photographer at Big Brother skateboarding magazine). 


The song’s aggressively pro public transportation message and fast pace resulted in a veritable stampede of press sites racing to feature it, including Huffington Post, Los Angeles Times, MTA’s official blog, LA Curbed, LAstreetsblog, MoveLA, The Source. Video views initially jumped to 15,340 in the first five days and continue to average 3,000+ views per week.

MTA blog reported “…front-man Eddie Solis wrote the song [as a] non-fiction account of a working professional who chooses to take public transportation “because the freeways are not so nice.” In the song, Eddie takes particular umbrage with the 210, 605 and 101.” Huffington Post writes “…you have to give props to the East Los Angeles band for shouting about real issues…the music video…”flags the horrors of freeway traffic when suitable alternatives already exist.” And, if that wasn’t “legit” enough, lead singer and guitarist Edward Solis actually doesn’t own a car. As the music video demonstrates, he rides public transportation or his skateboard.” In fact, since 2004 Solis estimates to have traveled over 87,600 miles via public transportation.

It’s Casual Performance Itinerary (all dates may be subject to change):
Thursday, February 23, 2012 at The Shakedown in San Diego, CA
Friday, March 2, 2012 at Weber’s in Reseda, CA (with Youth Brigade)
Saturday, March 17, 2012 at Bunkhouse Saloon in Las Vegas, NV (Jughead’s Revenge)
Monday, April 2, 2012 at Slidebar in Fullerton, CA (with Fireball Ministry, Crowned by Fire)

Band founder Solis, calls It’s Casual “L.A.’s only two-piece hardcore band” and he’s dead serious about his art. “I don’t take it lightly. It all comes from deep within. I call what we’re doing L.A. hardcore or L.A. skate rock.” It’s Casual is Eddie Solis’ alter ego. He has guest drummers for live shows and recording but the band is all him. Solis handles all guitars, vocals, lyrics and songwriting. He’s customized his set-up by wiring his guitar to two amps to achieve a unique pedal and mic’ing system.

The New Los Angeles Part I: Through The Eyes Of A Bus Rider, was produced by It’s Casual and engineer by Sergio Chavez (Motorhead, Pennywise, Fu Manchu). Tracks 1-10 were recorded at Maple Studios in Orange County, CA (Fu Manchu, Motorhead) and tracks 11–20 were recorded at NRG in North Hollywood, CA (Foo Fighters, Slayer, Offspring). The twenty tracks on the album include: 1. “The New Los Angeles,” 2. “L.A.P.D.,” 3. “Skate or Die,” 4. “Too Many Kids,” 5. “Impound, 6. ” We Accept EBT,” 7. “Navigator, 8. “The Pantry,” 9. “The Red Line,” 10. “EZ Pass,” 11. “No Support,” 12. “No Guarantee,” 13. “Want My Drivers License Back,” 14. “Cholas are Loyal,” 15. “Landspeeder,” 16. “Open Your Arms,” 17. “ISRB,” 18. “No More Warrants,” 19. “Pronounced,” and 20. “Believe Me.”

It’s Casual have shared the stage and toured with artists like Mastodon, High On Fire, Fu Manchu and many others. Visit It’s Casual online at itscasual.tv on Twitter @ES13 and on Facebook at facebook.com/pages/Its-Casual/130501380332589.

DaveHHM

Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.

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