Los Angeles / London based gothic rock band Die So Fluid have released the official music video for their track “Black Blizzard” directed by David Kenny. The track is from the band’s upcoming album which will be released in the U.S. later this year. Watch for Die So Fluid on tour in the U.S. this fall.
Black Blizzard was inspired by the Dust Bowl tragedy of the 1930s. It’s referred to as a natural disaster but it was caused by man. Nature is wild and untamable, and my character in the video is the storm personified-bringing wrath after she has been abused and disrespected. – Grog (Die So Fluid)
Die So Fluid are the modern incarnation of a ‘power trio’. Their sonic being possesses the muscle of metal, the angular cheekbones of post-punk, and the burning soul of vampiric desert torch song.
Die So Fluid first surfaced in 2001, touring the country in the wake of their debut EP “Operation Hypocrite”, released on Sanctuary. They released a further single, ‘Suck Me Dry’ with Sanctuary before forming their own label, Cartesian, and releasing their third single ‘Disconnected.’ In 2004 Cartesian released the band’s debut album, “Spawn Of Dysfunction” in the UK. The album was universally well received and is still selling through the major chains of the UK and iTunes worldwide. Promotion of “Spawn Of Dysfunction” almost solely relied on the band touring the UK which they did tirelessly, turning up for over 300 shows between 2003 and 2006. Apart from pursuing a campaign of playing their own shows off the beaten track Die So Fluid supported bands like Drowning Pool, Vex Red, Clawfinger, Boy Hits Car, Feeder, Girlschool, Antiproduct, and The Wildhearts. Further promotion of the album came from a single release of the title track licensed to Retinue Records which was supported with a video featuring the babes and the fighters of a metal wrestling event.
Recording for “Not Everybody Gets A Happy Ending” started in 2005 with the album’s opening track ‘Gang
Of One’. The finished recording was so good it actually caused a crisis within the band as they mutually agreed the pinnacle of what they had been trying to achieve musically on “Spawn Of Dysfunction”. But in the end it was this realization that freed them to explore a wider range of influences and styles. So songs like ‘Existential Baby’ and ‘Test Confessional’ draw on Al’s ska background and ‘Throw You Away’ features an Egyptian string arrangement thanks to one of Drew’s colleagues in gypsy troupe, The Death Orchestra. The finished record is the product of multiple sessions scattered over a two year period. This ungainly recording schedule was adopted because the record was being financed by royalties from ‘Spawn’ – as they trickled in. For “Not Everybody Gets A Happy Ending” Mark Williams was back in the producer’s chair at his new premises in the legendary Battery Studios building in North West London. The title track was partly fueled by the long drawn out recording process, and at the time, no prospect of a release. That changed in 2007 when the band found a new backer in Finland and finally “Not Everybody Gets A Happy Ending” was made flesh. The first single ‘Happy Halloween’ was released worldwide on iTunes on November 2nd, 2007 and coincided with a Halloween festival appearance in Helsinki and Die So Fluid’s portrait by Paul Harries appearing on Finnish postal stamps. The esteemed rock photographer, and long time associate of the band, also directed the video for second single ‘Existential Baby’. ‘Not Everybody Gets A Happy Ending’ was released in the UK in February 2008 to a great response and immediately entered the retail sales charts. The band then diligently followed the cascade of international releases – touring Finland, the USA (twice), Germany and the rest of Europe, appearing in nearly 20 different countries in 2009. As well as headlining festivals in Portugal, Germany, and Switzerland Die So Fluid supported Eisbrecher, Mindless Self Indulgence, My Ruin, Ill Nino, Maj Karma, and Prong.
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