Already charting on the Alt 18 Countdown on SiriusXM’s Alt Nation channel in the US, the new single “We’re the Kids” by unsigned Los Angeles-based alt-electro band Parade Of Lights gets its UK radio debut today, Monday, August 19 on Xfm. Afternoon DJ Jo Good premiered the song on “Shock of The New” at 2 pm.
Upon self-releasing “We’re the Kids” in a Facebook post on June 1, the song quickly gained traction online, garnering more than 20,000 plays on Soundcloud in less than a week and features on more than 25 blogs in the first month.
Through the band’s management, the song found its way to the music director of SiriusXM’s Alt Nation who added it to the channel’s New Music Radar program and–after three weeks of spins—to the official playlist. On August 17, “We’re the Kids,” reached its highest position to date on the weekly Alt 18 Countdown show at #14, putting it ahead of better known artists The Naked and Famous, Muse, The Mowgli’s and Dale Earnhardt Jr. Jr.
Xfm’s Head of Music Mike Walsh was introduced to the band and the tune through POL’s former publisher Jon Pikus who signed principal members Ryan Daly and Anthony Improgo to a deal with Imagem Music in 2011.
“We’re the Kids” is the follow up to POL’s September 2012 EP “Born to Live, Born to Love” and will be part of the band’s forthcoming as yet untitled EP slated for release next month. To date, the song has sold more than 5,000 downloads and been streamed more than 50,000 times on Spotify.
Daly and Improgo formed Parade Of Lights in 2010 and spent 2011 releasing music and playing shows with artists such as Imagine Dragons, Marcy Playground, Light FM, Rooney, Stamps, and Ringside among others. After two original band members left for gigs as touring musicians, Daly and Improgo spent much of 2012 honing their sound and writing songs for their first EP as a duo.
Since solidifying their live four piece line up earlier this year, Parade Of Lights have their sights set on continuing to put out new music and tour for the rest of 2013. Radio airplay on San Francisco’s Live 105 FM has lead to several Northern California shows in October and November with artists such as The Limousines, NONONO and Night Terrors of 1927.
“We’re The Kids” available now on iTunes: https://itunes.apple.com/us/album/were-the-kids-single/id656809463.
For more info: www.facebook.com/paradeoflights.