.letlive Frontman Jason Aalon Butler launches new men’s lifestyle line G.I.R.L.

By on February 23, 2015
gentlemen in real life

.letlive frontman, Jason Aalon Butler, announces the debut of his lifestyle line, Gentlemen In Real Life (G.I.R.L.). The line is intended to breed a culture that, as Butler puts it, “…encourages uniqueness and nurtures the desire to do and be more. We believe that there is no such thing as the average man (or woman, for that matter). This is our mantra and you will find it as an accompaniment to all we do as a brand. The inevitable disparities that lie between all of us as people, are what grant us that particular uniqueness and a chance to be something special. Something more than average. If you possess the desire to excel and a belief in yourself, then Gentlemen In Real Life is your catalyst; offering products that are made with your same intentions. ”

 

Currently, the line offers a high quality hair oil, a high quality beard oil, and a range of apparel. From the designs to the actual screen printing and embroidery of the shirts and knit caps, these are all truly handmade items created by Butler and his team.

 

For now, the Gentlemen In Real Life brand is exclusively available at live shows where letlive. will be appearing while on tour with Taking Back Sunday and The Menzingers (See dates below).  In the future there will be online availability via the company website (http://gentlemeninreallife.com), as well as a retail component.  When asked why this method of distribution was chosen to launch the brand, Butler commented, “I figured this is the truest form of promotion. Connecting personally with those that are intrigued by something you are doing and having an organic encounter between us. Not to mention, I hail from a very “”do it yourself”” oriented background, and being there to meet and thank those people that grant us their patronage in the beginning stages, is very important to me.”

 

 

G.I.R.L. will be offered at all of the following shows:

 

Feb 24 – Las Vegas, NV – House of Blues

Feb 25 – Riverside, CA – Riverside Municipal Auditorium

Feb 26 – San Diego, CA – House of Blues

Feb 27 – Los Angeles, CA – Hollywood Palladium

Feb 28 – Santa Ana, CA – The Observatory – SOLD OUT

Mar 1 – San Francisco, CA – The Warfield Theatre

Mar 3 – Salt Lake City, UT – The Complex

Mar 4 – Denver, CO – Summit Music Hall

Mar 5 – Lincoln, Nebraska – Vega

Mar 6 – Chicago, IL – Riviera Theatre

Mar 8 – Milwaukee, WI – The Rave

Mar 9 – Indianapolis, IN – The Emerson Theatre

Mar 10 – Cleveland, OH – House of Blues

Mar 11 – Detroit, MI – The Fillmore

Mar 13 – Toronto, ON – Danforth Music Hall

Mar 14 – Montreal, QC – Metropolis

Mar 15 – Albany, NY – Upstate Concert Hall

Mar 16 – Buffalo, NY – Town Ballroom

Mar 18 – New York, NY – Best Buy Theater

Mar 20 – Atlantic City, NJ – AC Beer Fest (21+)

Mar 21 – Philadelphia, PA – Electric Factory

Mar 24 – Huntington, NY – The Paramount

Mar 25 – Danbury, CT – Heirloom Arts Theatre

Mar 26 – Boston, MA – House of Blues

Mar 27 – Worcester, MA – The Palladium

Mar 28 – Baltimore, MD – Rams Head Live

Mar 29 – Washington, DC – 9:30 Club

Mar 31 – Raleigh, NC – Southland Ballroom

Apr 1 – Atlanta, GA – Buckhead Theatre

Apr 2 – Tampa, FL – The Ritz Ybor

Apr 3 – Orlando, FL – House of Blues

Apr 4 – Fort Lauderdale, FL – Revolution Live

Apr 5 – Jacksonville, FL – Southeast Beast Festival

Apr 6 – Mobile, AL – Soul Kitchen

Apr 8 – Corpus Christi, TX – House Of Rock

Apr 9 – Lubbock, TX – Backstage Lubbock

April 10 – Farmington, NM – Top Deck

April 11 – Mesa, AZ – Ufest

DaveHHM

Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.

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