London Grammar’s ‘Hey Now’ unveiled for Dior’s J’Adore Doir campaign with Charlize Theron

By on September 3, 2014
Charlize Theron

London Grammar’s “Hey Now” was exclusively unveiled this week for Dior’s new J’adore Dior campaign that begins today. Check out the new, global spot HERE. The film features the radiant Charlize Theron bathed in gold as she moves through the Galerie des Glaces at Versailles, bringing the trio’s hit song to life. Dior cites that, “All it takes is three notes, three perfectly calibrated notes to transport us into the captivating world of the English group London Grammar.”

“Hey Now” is featured on London Grammar’s critically acclaimed debut album “If You Wait,” noted by Pitchfork to be “a stylish debut that demonstrates both their immense talent and impressive instincts.” The New York Times has also praised the band, observing “Longing, loving, leaving: Those are the boundaries of the impeccable pop universe that London Grammar has built for itself.”

London Grammar will perform at various international festival dates before returning to the U.S. this fall for a run of shows across the country. The upcoming U.S. dates follow several sold-out stateside tours, a recent sold-out show at LA’s Wiltern Theatre and multiple stints opening for Coldplay. Full list of U.S. tour dates is below:

11/7                 Washington, DC          9:30 Club
11/8                 Philadelphia, PA          Electric Factory
11/11               New York, NY             Terminal 5
11/12               Portland, ME                Port City Music Hall
11/17               Boston, MA                  House of Blues
11/1                 Montreal, QC               Club Soda
11/19               Toronto, Canada         Danforth Music Hall
11/21               Indianapolis, IN            Deluxe @ Old National Center
11/22               Minneapolis, MN          First Avenue
11/25               Englewood, CO           Gothic Theatre
11/26               Salt Lake City, UT       In the Venue
11/28               Portland, OR               Roseland Theater
11/29               Oakland, CA                Fox Theater

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Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.