MTV Buzzworthy Premieres YELLOWCARD’s “Awakening” video

By on December 11, 2012

With yet another huge year for YELLOWCARD coming to an end, the band has one more gift to fans to end 2012 with a bang. MTV Buzzworthy has premiered the brand new animated video for “Awakening” from their latest album Southern Air (Hopeless Records; released August 14, 2012) on December 10, 2012. You can watch the video here:

“This our first ever animated video, and it’s the first treatment that I’ve written myself,” says vocalist/guitarist Ryan Key. “We saw an animated OutKast video telling a tour story recently and loved the concept. We did something similar for MTV years ago and used the best tour story we had. So I had to think of something new. I heard a story a long time ago about a band member getting left at a truck stop and having to hitch hike to the next town to make the show. So I wrote Yellowcard into the story. The high five [at the end of the video] rules.”

The video was directed by Atlanta, GA-based designer/illustrator/screenprinter Roy Fleeman ( who has done posters and artwork for bands such as Manchester Orchestra, Fleet Foxes and Zac Brown Band.

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Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.