Now, Now: Dates w/ Bob Mould, Minus the Bear + NPRs Top 50 + New Video

By on January 17, 2013


After an incredible 2012 that saw the band make their late night TV debut on Jimmy Fallon and their sophomore album Threads win numerous accolades including a selection as one of NPR‘s top 50 releases of the year, Minneapolis trio Now, Now are starting 2013 strong. The band are excited to announce extensive winter/spring tour dates, including stints on the road with Minus The Bear and Circa Survive, as well select dates opening for Bob Mould as his personally invited guests. Upcoming tour dates below.


Now, Now have also released their latest music video, an airy/gauzy visual for album opener “The Pull.” The video was directed by Keith Rivers, who spent time with the band while filming Now, Now’s commercial for the Windows 8 operating system (view commercial).


Watch “The Pull” via The Fader 

Watch Now, Now on Jimmy Fallon 


Now, Now have won a steady stream of praise since the Spring 2012 North American release of Threads on Chris Walla’s (Death Cab For Cutie) Trans- Records. Along the way a growing number of vocal fans have unfailingly showed up to support and sing along with the band as they crisscrossed the continent on separate tours with Fun. and The Naked and Famous.


“…at once instantly inviting-plenty of earworm-worthy angular guitars and seductive synthesizers-and surprisingly deep, with Dalager’s wounded alto the perfect conduit for the band’s tales of fragile relationships in flux.” – The Onion


“Threads is expansive, ocean-sized, heart-on-sleeve pop. It’s a big ambitious record that sounds like it was built for places like Terminal 5, and who knows, it may not be long before they are headlining there themselves.” – Brooklyn Vegan


“…these songs, especially the stuttering “Dead Oaks” and the gorgeous “School Friends,” comprise a winning collection of emotional songs about relationships, romantic and otherwise.” – Under The Radar


Stream/Download “Dead Oaks” – “School Friends” on SoundCloud


Watch the video for the single “Thread” 


Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.