OUTSIDE LANDS ANNOUNCES ESURANCE
AS OFFICIAL FESTIVAL TRANSPORTATION PARTNER
FESTIVAL ADDS FIVE BAY-AREA ARTISTS TO THE LINEUP
June 22, 2011 — San Francisco, CA — Another Planet Entertainment, Superfly Presents and Starr Hill Presents, in a partnership with the San Francisco Recreation and Park Department, are excited to announce that Esurance, the San Francisco-based car insurance company, has been named the official transportation partner for the 2011 Outside Lands Music & Arts Festival.
As the official transportation partner, Esurance will provide convenient shuttle buses and a bike valet to help attendees get to the festival each day. Esurance Shuttle riders will enjoy a quick and convenient ride from the easily accessible Bill Graham Civic Auditorium to the festival entrance. A three-day round trip ticket will cost $29.50 and these tickets will go on-sale on the website on Friday, June 24. For the bike valet, Esurance has worked with the SF Bike Coalition to create unique incentives for those that bike to the event.
“At Esurance, we promote the use of alternative methods of transportation in everyday life, and we extend that concept to the events we sponsor. We are excited to partner with Outside Lands to enhance their alternative transportation programs,” said Darren Howard, Esurance’s vice president of marketing. “Esurance strives to improve people’s experience at the events we sponsor, which is why we are planning special incentives for festival attendees that take the Esurance Shuttle or use the Bike Valet at this year’s Outside Lands.”
Attendees that take the Esurance Shuttle or use the Bike Valet will be eligible to receive a select number of giveaways including VIP upgrades, bike tire repair kits, and pre-loaded Clipper cards, which can be used on Muni, BART, AC Transit, VTA, SamTrans, Caltrain and Golden Gate Transit and Ferry.
“We’re happy that Esurance has come on board to work with us this year,” said Allen Scott of Another Planet Entertainment. “We want to work with our local community as much as possible and make this the best festival experience we can. And, of course, we want the festival’s carbon footprint to be as small as possible. Esurance will help us achieve these goals.”
Both Esurance and the festival organizers are working together to ensure that the festival prepare the most robust alternative transportation program it can. They would like the community to participate in these efforts and have created an email address for suggestions. If people have previously taken the shuttle buses or biked to Outside Lands and have suggestions on how to improve the experience, they can email them firstname.lastname@example.org.
Outside Lands has also added five Bay-Area artists to its acclaimed lineup. These artists are: Eskmo, Kelley Stoltz, K.Flay, Arann Harris & The Farm Band and New Orleans Klezmer Allstars, whose founding member is from San Francisco.
The complete Outside Lands lineup is below:
The Black Keys
The Original Meters
Big Audio Dynamite
Warren Haynes Band
Clap Your Hands Say Yeah
The Greyboy Allstars
Josh Ritter & The Royal City Band
Latyrx feat. Lyrics Born & Lateef
Charles Bradley & The Menahan Street Band
Foster The People
Pajama Club feat. Neil & Sharon Finn
The Infamous Stringdusters
Toro Y Moi
The Stone Foxes
The Joy Formidable
Macklemore & Ryan Lewis
New Orleans Klezmer Allstars
The Fresh & Onlys
Release The Sunbird
Nick Bluhm & The Gramblers
Arann Harris & The Farm Band
About Esurance® Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
Through Esurance’s website, www.esurance.com, customers can get instant car insurance quotes, view comparison quotes, buy an Esurance policy, and print their insurance cards- all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.
Answer Financial, also a subsidiary of White Mountains, is one of the largest independent personal lines insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its website,www.answerfinancial.com, and over the phone.