To celebrate the launch of the 14th annual PINKTOBER™ campaign, Hard Rock International is excited to announce, Hayley Williams, lead vocalist of the GRAMMY®-nominated and chart-topping rock band Paramore, as this year’s PINKTOBER “Artist Ambassador.”
“Millions are affected by breast cancer and Hard Rock’s PINKTOBER campaign is a great way to help raise global awareness, educate fans and support a cause that affects millions of people,” said Hayley Williams, PINKTOBER “Artist Ambassador.” “I look forward to joining Hard Rock International for this empowering and high-energy program.”
Hayley will launch the brand’s 2013 breast cancer awareness campaign by making a special memorabilia donation to Hard Rock’s world-famous collection at Hard Rock Cafe on Hollywood Boulevard. Hayley’s outfit and one of the bicycles ridden in Paramore’s “Still Into You” music video, which has more than 30 million views on YouTube, will become a permanent part of Hard Rock’s more than 77,000 piece memorabilia collection in honor of the 2013 PINKTOBER program.
As part of PINKTOBER, Hayley will make appearances while touring the U.S. this fall on Paramore’s “The Self-Titled Tour” beginning on Tuesday, October 15, 2013, in Seattle. In addition, Hard Rock teamed up with Paramore to provide The Breast Cancer Research Foundation® (BCRF) with tickets to see Paramore in concert. For each of the 27 cities on “The Self-Titled Tour,” BCRF will receive 10 tickets to bring survivors to see Paramore’s performance and meet with the band. To find a stop on Paramore’s “The Self-Titled Tour” near you, visit www.paramore.net/tour.
To bring PINKTOBER to a close, Hayley will visit Hard Rock Cafe Philadelphia to meet with Hard Rock-funded BCRF researchers and donate items featured in Paramore’s “Now” music video to Hard Rock’s memorabilia collection. Hayley will also present a donation to The Breast Cancer Research Foundation on Hard Rock’s behalf.
Shop for the Cause
Hayley Williams is getting fans into the hottest color of the season with Hard Rock’s limited-edition Pink Classic T-shirt. Fans can join Hayley and the fight against breast cancer by purchasing Hard Rock’s PINKTOBER merchandise line, including a collector’s edition pin, T-shirt, scarf, bracelet, tote, and more! All limited-edition PINKTOBER products will be sold exclusively at Hard Rock Cafes, Hotels and Casinos and online at www.hardrock.com, while supplies last. Proceeds will benefit The Breast Cancer Research Foundation with 75 percent of the retail price of each pin and 15 percent of the retail price of other products sold going directly to the cause.
Nashville-based trio Paramore recently released their fourth studio album which debuted at No. 1 on the Billboard 200 Chart, and internationally at No. 1 in Australia, New Zealand, Ireland, Mexico, Brazil, Argentina, and the United Kingdom. The self-titled album by the 3x-Grammy nominated band features the hit single “Still Into You,” which is now a Top 15 hit at pop radio nationwide. The companion video for “Still Into You” is also a VH1 favorite featured on their Top 20 Countdown. The official music video has an astonishing 30 million views and counting on YouTube. “Paramore” marks the band’s first new release in four years and follows the success of their gold-certified debut All We Know Is Falling in 2005, and a string of platinum and gold singles, including “Misery Business,” “Crushcrushcrush,” and “That’s What You Get” from 2007’s platinum-certified Riot!, “Decode” from 2008’s Twilight soundtrack, “The Only Exception” from 2009’s platinum Brand New Eyes, and “Monster” from 2011’s Transformers: Dark of the Moon soundtrack. Paramore will embark on a national headline arena tour “The Self-Titled Tour” kicking off October 15th at Seattle’s Key Arena and continuing through November 27th at The Arena At Gwinnett Center in Atlanta. The tour also includes the band’s first ever headline show at the legendary Madison Square Garden in NYC on November 13th and a homecoming show at Nashville’s Bridgestone Arena on November 26th. This tour follows a series of sold-out arena tours, including headlining the 2010 Honda Civic Tour and multiple visits to Europe, Asia, Australia, New Zealand, and South America. For more information, please visit www.paramore.net.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In 2013, BCRF has committed $45 million to support the work of more than 200 researchers at major medical institutions across the United States, Canada, Latin America, Europe, China, the Middle East and Australia. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the eleventh time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only breast cancer organization rated an “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.
About Hard Rock International
With a total of 174 venues in 54 countries, including 138 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San José, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.
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