Ilan Rubin, musical mastermind behind the one-man outfit, The New Regime, has premiered a new music video for, “Daydream,” today with Paste Magazine. Watch the video here: http://bit.ly/1aXgZFG. Daydream is the first official music video to be released off Exhibit A, The New Regime’s third studio project and first release in Rubin’s “Exhibits” series, which was released worldwide on May 7th, 2013. Currently in the news for rejoining Nine Inch Nails on drums for their upcoming world tour and album release, and drumming on Paramore’s recently released Self-Titled album, Rubin is excited to share a vision that is all his own with The New Regime. Purchase Exhibit A on iTunes here: http://bit.ly/12pL2YC
On the music video for Daydream, Rubin says, “The lyrics to ‘Daydream’ describe a place where nothing seems real and life doesn’t seem to move forward. Without trying to put literal images to these lyrics, we wanted to find a real place that looked unlike anything else.” He continues, “We went to the Salton Sea and surrounding areas which looked like they had been abandoned ages ago and had a fun and filthy time shooting over two days. The result, the ‘Daydream’ video.”
The modern age of music is dictating a new approach to releasing material. Gone are the days of reliance on formal singles and/or albums, and in their place waits a space of creative freedom for artists. Ilan Rubin never fit traditional molds anyway. Despite the energy and enjoyment of playing with artists like Nine Inch Nails, Angels & Airwaves, and Paramore, Rubin felt the urge to do more and was always at work creating his own music, his own sound, his own vision – The New Regime.
Beginning in 2007, he spent every spare moment writing, arranging and performing his own songs. Every instrument, every note of The New Regime is played and/or sung by him. With two albums under his belt – Coup and Speak Through the White Noise – Rubin decided to take a different approach with his most recent crop of creative outpouring.
The first in the series – Exhibit A – is an exploration of dynamics. Its eight songs are a mix of organic sounds and electronics. “‘Daydream’ is a song that displays a lot of stylistic themes found on ‘Exhibit A,’ says Rubin, “It started in its most simplistic form on an acoustic guitar with a lead vocal, but I wanted to transform it into an organic sounding, electronic hybrid.” He continues, “Lyrically a lot of the songs on ‘Exhibit A’ are meant to paint a picture for the listener rather than tell a story and I think that comes across well in ‘Daydream.'”
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