Melbourne-based electronic duo Private Life have unveiled an ambitious visual accompaniment to their latest single ‘Otherside’ – an interactive video clip in the form of an 8-bit arcade game.
The project materialised after bassist Jamie Barlow and vocalist Renee Anderson met Melbourne-based video game developer Damien Sloane at a Private Life show in 2013. Determined to collaborate with one another, the collective setout to create a mishmash between a traditional video clip and a playable arcade game. The end result is an engaging, left-of-centre realisation of the music video in the internet-age.
‘Otherside’ is the latest single from the band’s debut, self-titled EP. Drawing influence from a host of contemporary electric heavyweights such as Devo, Metric and Little Dragon, the EP was produced and mixed by Sydney’s Jean Paul Fung (Last Dinosaurs, Art Vs. Science, Glass Towers).
2013 was a formative year for Private Life, who shared stages with an esteemed list of local and international acts including Garbage (USA), Sam Sparrow, Alpine, Gosling, Owl Eyes and City Calm Down. The band was featured on several triple j Unearthed playlists, with previous single ‘Escalator’ receiving triple j airplay in the second half of the year
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