In the words of Winston Churchill, “We make a living by what we get, but we make a life by what we give.” Freshly inked by Reviver Records and already tapped as Cabela’s® newest brand ambassador, bright-eyed newcomer Lucas Hoge, lives his life by that philosophy.
In his 2010 leading role on Animal Planet‘s “Last Chance Highway,” Hoge dedicated over a year of his life to find loving homes for stray and unclaimed shelter dogs who had been left abandoned with no where to go; and today, he continues to live out his philanthropic calling through support of the U.S. Military. In partnership with the all-American clothing line, Wrangler®, he will soon embark on the Wrangler® National Patriot Tour in observance of Memorial Day. As the only music artist on the tour, he will perform for brave servicemen and women at various forward operating bases throughout the Middle East.
“To get to be a part of this tour and spend one-on-one time with the heroes who are fighting every day for our freedom… it’s a real honor for me,” Hoge said. But he knows the product of their sacrifice far outweighs anything he can do for them.
“I’m glad to try and bring some peace and comfort to them through my music, but having done these tours before, I’ve learned that what I get out of going and being there is far greater than anything I could ever give back. Just to meet our heroes face to-face, shake their hands, look them in the eye and thank them for what they do – that’s what this is all about. It’s an unforgettable opportunity,” he added.
In the time Hoge has served as the official Wrangler® National Patriot artist, the Wrangler® National Patriot Program and clothing line have collectively raised over $850,000 for wounded and fallen servicemen and women and their families. Contribution to those funds has come from the sale of Hoge’s self-penned, patriotic anthem, “Medal of Honor,” from which proceeds are donated per sale from the Wrangler® National Patriot website: wranglernationalpatriot.com.
Over the years, Hoge has toured throughout Iraq, Kuwait, Kosovo, Afghanistan, Hawaii, Alaska and the Middle East performing for U.S. military troops, and his songs “Soldier’s Creed,” and “Medal of Honor” are both featured on his Music for Our Troops CD, which pays tribute to military members for their daily sacrifices. He is also involved with ThanksUSA.org, a charity that helps military families obtain scholarships for education, and in acknowledgement of his love for animals, is the official spokesperson for Guardian Angels for Soldier’s Pet©, which fosters animals for soldiers while they are stationed overseas.
This spring and summer, Hoge will bring his traditional country sound and energy-packed performances to a slew of summer music festivals including the CMA Music Festival (Nashville, Tenn.), BackYard BBQ (Pueblo, Colo.), the Cuchara Country Music Festival (La Veta, Colo.), and many more. He is also positioned to release a new single in 2015 called “Power of Garth” – a poignant ballad heralding the legacy of country icon Garth Brooks.
Though momentum will build as the small-town Nebraska native continues to chase his life-long dream in country music, he’ll always be focused on ‘giving back.’
Hoge was nominated for the Inspirational Country Music (ICM) Association’s “New Artist of The Year Award,” in 2011 after answering a woman’s dying wish to write a song inspired by her autobiographical poem, “How Was I To Know.”
LUCAS HOGE 2015 TOUR, POWERED BY CABELA’S®
June 5 – Monte Rio, CA | Spring Concert
June 6 – Monte Rio, CA | Spring Concert
June 11 – Nashville, TN | CMA Music Festival
June 12 – Pueblo, CO | Back Yard BBQ
June 13 – Cuchara, CO | Cuchara Music Festival
June 27 – Oklahoma City, OK | OKC Fest
July 16 – Monte Rio, CA | The Grove
July 17 – Monte Rio, CA | The Grove
July 18 – Monte Rio, CA | The Grove
July 19 – Monte Rio, CA | The Grove
Dec. 3 – Las Vegas, NV | National Finals Rodeo
Dec. 4 – Las Vegas, NV | National Finals Rodeo
Dec. 12 – Las Vegas, NV | National Finals Rodeo
Founded in 2009, the Wrangler® National Patriot™ is a year-round program developed to help raise funds to support American military veterans and their families and to serve as inspiration for all Americans to rally around each other in patriotism. The program was seeded with a check for $50,000 donated by Wrangler® in the name of cowboy legend and long-time friend of the Wrangler® family, Jim Shoulders. The check was presented December 12, 2009 at the Wrangler® National Finals Rodeo in Las Vegas, NV. “We have a high level of pride and respect for the individuals serving in the U.S. military who show heroism every day in an effort to protect our country. This is our chance to give back to those veterans who have suffered injuries fighting for our country’s safety and freedom, and to their families who have lost a loved one while on duty,” said Phil McAdams, president, Wrangler® Specialty Apparel. “It is a cause we believe will resonate with the western industry and rodeo community in particular, and one they will get behind with sincerity.” Wrangler will donate a portion of the proceeds of Wrangler® National Patriot shirts to charities providing support to military veterans and their families. The Wrangler® National Patriot shirts will be available at rodeos across the country as well as western specialty retailers nationwide that carry Wrangler® Western Wear. Wrangler® is encouraging rodeo committees across the country to create their own fundraising events and connect with locally based charities to provide assistance to wounded or fallen veterans and their families. Involved in a rodeo committee or other Western or equine activities and want to sign-up your organization?
Reviver Records all started with a song and a charity-driven campaign several years ago – Let Us In. The Let Us In Nashville and Let Us In Americana albums allowed artists to render interpretations of the music of Sir Paul McCartney and led to the production of the EP “Music For Linda,” raising awareness and proceeds for The Women and Cancer Fund. As an independent record label, Reviver is now on the verge of taking the term “independent” to a new level of entertainment – a new level of music. Delving into country music, Reviver is introducing fans to Mississippi’s own Samantha Landrum and the down-home, laid-back and fun songs of Lucas Hoge. In 2015, the label will join forces with country music’s LOCASH, formerly the LoCash Cowboys, and Blackjack Billy to present their respective forthcoming albums. Reviver is also set to debut a new album from 2009 Rock And Roll Hall Of Fame inductee and R&B icon, Little Anthony. Reviver Records may well be characterized as a new kid on the recorded block, however its heritage is rooted in its new-age venture, independent spirit, international fan-base and infectious love of contemporary music. Welcome to Reviver Records – music that cares®.