RIVAL SONS PREMIERE NEW MUSIC VIDEO FOR SECOND SINGLE ‘UNTIL THE SUN COMES’ FROM NEW ALBUM ‘HEAD DOWN’ EXCLUSIVELY ON NME.COM

By on December 7, 2012

Soulful, maximum-blues-infused hard rock band RIVAL SONS premiered their new music video for “Until The Sun Comes” today on NME.com. The video, directed by Simon Gesrel–protégé  of Academy Award-winning director Michel Gondry (White Stripes, Bjork)–can be seen here: http://www.nme.com/news/rival-sons/67582.

This marks the band’s second video from their new album HEAD DOWN–out now on Earache Records–which has garnered the band critical acclaim (including a four-out-of-five star review from The Guardian/U.K.), a“Breakthrough Artist” award at this year’s Classic Rock Awards show in London and the current coverClassic Rock Magazine (as seen above). HEAD DOWN reached #1 on the Rock chart in the U.K.  and “Keep on Swinging,” the first single off HEAD DOWN, was featured in USA Today’s “The Playlist” column, seenHERE.  RIVAL SONS look to 2013 to showcase the record here in the U.S. with North American tour dates to be announced soon and the physical album hitting stores January 22, 2013.

The video is a freaky desert action clip, with crazy motorcycle sand dune racing, with the hills of the desert as a motif for the double entendres of the woman in the song. RIVAL SONS frontman Jay Buchanan says, “I really dig this video; it’s a completely new direction for us.  Filming videos can be very awkward for me, but this time I got to ride a dirt bike out in the desert where I’m most comfortable; it just felt so natural for the song.  We’re all pretty good on a bike so we just took turns doing tricks and trying to outdo each other. We ended up with some sweet footage. Nice.”

Director Simon Gesrel adds, “The video took about six weeks to make: two weeks of prep and four weeks of animation, including three weeks of post-production.  This clip has references from Time Rider to apocalyptic science-fiction, i.e. Mad Max, especially Italian B-movies etc. like Nuovi Barbari–sometimes just the posters for these films are great inspiration!  Plus more well-known series such as Knight Rider and Street Hawk etc.

“The character and the bike were made from different toys customized and aged (about four inches).  The base of the décor is made of polystyrene covered in real sand.  The film set resembles a sand dune.  We worked with three different sets, so there were effectively three different bikes and the characters.  The set with the girl was shot in live action whereas the other scenes were in stop-motion, image by image.  We worked with a naked model covered in glycerine, then covered in sand so the sand stuck.  It was hard work despite the presence of a naked lady made of sand.

“I like playing with clichés (‘I know you’ve heard it all before…’); it allows us to be direct with formats for a short clip – at the same time I look to remain accessible.  The idea is a meeting of inspiration – a spur of the moment thing, that finishes with a sexual rapport, but I wanted it to remain a clip for everyone; people see what their age permits and it remains fun for everyone.”

View some behind-the-scenes photos from the making of the video:
http://earacherecords.com/myspace/rs_utsc1.jpg
http://earacherecords.com/myspace/rs_utsc2.jpg
http://earacherecords.com/myspace/rs_utsc3.jpg
http://earacherecords.com/myspace/rs_utsc4.jpg

Join the conversation about the video on Twitter #UntilTheSunComes

With their blues bravado, raw riffing and unmatched mystique, the Long Beach, CA quartet evoke the rock of legendary bands like Led Zeppelin. Formed in 2008, the quartet of Scott Holiday (guitar), Robin Everhart (bass),Mike Miley (drums), and Jay Buchanan (vocals) captures that massively huge, guitar-driven classic rock sound, with rock-solid drumming and a riff-oriented approach to songwriting backing up Buchanan’s soaring vocals. The band  wrote, recorded, and mixed HEAD DOWN in just 20 days, and  the band conjured the same energy that made their last album a fan and critical favorite, while treading new territory altogether. The rawness and immediacy–textured with a myriad of light and shade–produce powerful results. Explains Buchanan: “In the code of the Samurai, any decision must be made between 3 and 5 breaths…Writing by that code forces us to act, go with our instincts and really, truly listen to each other. Creatively, you’re bringing your most immediate instincts.” The video for the first single “Keep On Swinging” from HEAD DOWN can be seen here: www.vevo.com/watch/rival-sons/keep-on-swinging/GBA631200133

For more information, check out:
www.rivalsons.com
www.facebook.com/rivalsons
twitter.com/#!/rivalsons
www.youtube.com/user/RivalSons

DaveHHM

Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.

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