San Diego Music Thing feat. keynote speaker Moby adds Fly PR founder to publicity panel

By on September 11, 2014
San Diego Music Thing

The San Diego Music Thing — a music and media conference — is taking place starting today, Thursday September 11th through Saturday September 13th. Fly PR is proud to announce company founder, Ilka Erren Pardinas, has been added to the music Publicity Panel with Beth Martinez (September 12, 2014, 10:30 am to 11:15 am in Hall 2 at Town & Country Resort). Tickets are available HERE.

This group of esteemed publicists will be talking about the best publicity practices in the digital world. There are more ways than ever before to transmit information and this panel will navigate you through the best approaches on best presenting yourself to and most importantly getting the attention of the media. On this panel you will learn how to build a press story, what materials are needed and how to best present yourself to the media. This group is made up of expert image sculptors and will to through the ins and out on the importance of materials, approach to the media. On this panel you will also learn best practices, for hiring and working with a publicist. How does billing work? Who should I hire? This panel will have he answers — panelists include: Beth Martinez, Daniel Gill, Ilka Erren Pardinas, Nicole Poulos, Stefan Goldby.

The San Diego Music Thing line up features Dengue Fever, Cults, Colony House, The Griswolds, The Hood Internet, Mini Mansions, Cherry Glazzr and more. The full lineup can be viewed HERE. Festival passes and single day wristbands can be purchased HERE.

This year also marks the introduction of SDMTU, a music business boot camp developed for college students looking to pursue careers in the music industry. SDMTU will be lead by Storm Gloor, a professor of Music and Entertainment Industry Studies at the University of Colorado in Denver (National Academy of Recording Arts & Sciences member, Music Business Associate member) and will take place on Thursday September 11 from 12pm-5pm.

Founded by sole proprietor Ilka Erren Pardiñas in 1994, Fly PR is publicity firm in Los Angeles. Fly PR handles clients from the worlds of music, performance art, film, literature, visual arts and business, tech, architecture and design. The firm is also known as a forerunner in the area of green and sustainable publicity practices and has managed carbon neutral campaigns for organizations like the Silver Lake Chamber of Commerce, The German American Business Association, The Climate Registry as well for the Cleveland-centric label, Smog Veil Records, whose roster includes Batusis featuring Cheetah Chrome of Rocket From the Tombs and Dead Boys with Sylvain Sylvain of New York Dolls; Pere Ubu; This Moment In Black History; Complaints Choir (German-Danish-Finnish-American documentary and soundtrack); Unknown Instructors (featuring Mike Watt of The Minutemen, The Stooges); Rocket From The Tombs; Peter Laughner retrospective coming soon. In addition the firm handles tour press for Nashville based label, Plowboy Records (J.D. Wilkes and the Dirt Daubers; The Ghost Wolves; Cheetah Chrome; Paul Burch).

Sponsored by Blue Moon Brewing Company and the City of San Diego’s Commission for Arts and Culture, all proceeds from the San Diego Music Thing benefit the San Music Foundation, a non-profit that develops music programs throughout San Diego County. The original program was “Guitars for Schools,” a partnership with Taylor Guitars to introduce guitar to music curricula in San Diego schools, as both a way to augment existing programs and to offset the loss of arts instruction due to budget cuts. Since it’s inception the program has helped over 45,000 students from grades K -12. (ticket link)


Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.