photo credit: Dino Dash
HHM – Hello there SIMA how was your day? And what are you up to at this moment?
SIMA – I’m doing great; feeling blessed! And, well, at this moment, I’m answering your questions! But, I trust you meant career wise! At this moment I’m working on new songs, writing a lot, and exploring different parts of myself as an artist. I’m also promoting my latest record, “This Is My Truth,” and planning a third music video for the single “Suffering Is My Addiction.” Also I shot a music video for the single” This Is My Truth” for an art project with my talented girlfriend Amie Alvarado and I can’t wait to share with all of you soon.
HHM – Can you tell me a little bit about your upbringing and where you grew up?
SIMA – I grew up in Israel. My parents are simple people; very loving, caring, and protective. My mom was born in Morocco and my dad in Turkey. They moved to Israel with their families after World War II to start a new life. Growing up in a diverse and conflicted country gave me a sense of reality and the value of life at a very young age. It made me the strong and passionate woman I am today, and I appreciate life and everything it has to offer. Also, because our parents came from different parts of the world, it was incredible to be exposed to so many unique cultures, languages, traditions, and values. I feel proud and blessed to be born and raised there. It’s a very powerful, beautiful, and magical little country. Even though it is surrounded by enemies, hate, and fear, ultimately life always goes on there and there is a passion and celebration of life.
HHM – What “type” of girl were you in high school? Did you fit in etc.?
SIMA – Yes, I think I did fit in my own unique way. I always spoke my heart and my mind and was honest about what I liked and didn’t like, which sometimes got me in trouble! Haha! I remember us as kids. We were wild. We liked to fight the boys and girls in the soccer field and I came home bruised a few times. I was pretty popular. I had a lot of friends and a lot of crushes like every normal girl. Since a very young age I liked writing deep poems. I guess I always felt, in a way, like an old soul. I kept my dairy since that time and I tell you when my brother Shay came to visit me in Miami for 3 months and we read it after many years as an adults it was hysterical I was a little brat, trouble maker, heartbreaker and hopeless romantican that planed a big escape from home at age of 15 cause well…I follow that plan after all lol.. I was a pretty deep thinker from a very young age. I was also the girl that sang her way through high school – at every holiday event and every party. I was always creative and expressive.
photo credit: Shay Galanti
HHM – When was it, that you first realized music was a passion?
SIMA – I realized music was my passion around the age of ten. I used to lock myself in my room for hours and sing and listen to a lot of music. It was a get-away; an escape to a dream world where I could be anything I wanted to be and express my hearts desires – my pain, hurt, and love. I found that in that little room back in Israel and that little radio I had was everything to me. I remember singing and dancing in front of the TV and once my family realized that their little girl had talent, soon I was the center of attention in the family. I sang at family events, at festivals, at school. I remember my dad used to drive me to acting classes and singing competitions. From then on, I knew it was something I wanted to do for the rest of my life. I felt happy and I wanted to express that part of myself that felt so free and I loved having the ability to connect people to their emotions.
HHM – When writing, what are some of your “go to” inspirations?
SIMA – Writing is always different for me and it comes in different ways at different times. Sometimes I write lyrics about life situations. If I am affected deeply by something, I will write about it; like a relationship. Most of the times, I have the melody in my head for the song . Other times, I hear a song that I really like or a record or a piece of instrumental music, and something about it inspires me to write.
HHM – Who are your biggest musical inspiration(s)?
SIMA – My biggest musical inspiration was introduced to me at a young age from bands like Pearl Jam, Pink Floyd, The Cure, Janis Joplin, Pat Benetar, G&R, Metallica, Cyndi Lauper, Madonna, Bjork, Stevie Nicks, The Doors, AC/DC, Massive Attack, The Cranberries, U2, The Pretenders, Muse, Alanis Morrisette, Alicia Keys, and many more.
HHM – On a more current note, are there any “newer” musicians that have more recently inspired you?
SIMA – I don’t know about inspire me, but I like Empire of the Sun, The Luminaires are cool, and I also like Adele, Ray I Lamontagne, like SIA, Florence and the Machine. I also like to listen to dance, pop and Hip Hop music and dance around my apartment. Or rock out to older stuff!
photo credit: Shay Galanti
HHM – Again, when writing, where do your thoughts take you? What are some of the internal conflicts and observations that help manifest your art?
SIMA – My thoughts usually go to where my heart is. The conflicts in my life: being here with no family, leaving everything that was familiar behind to pursue my passion. I write about my past, my journey, feeling loneliness, my desires, my pain, heartbreaks, disconnection, and the search to find who I am, my life mission, answers, and the truth. In the middle of all of that, I find deep happiness and joy and strength to keep going no matter what obstacles I’m facing and stay true to myself as a woman and as an artist.
HHM – You seem to possess a passionate expression of style and fashion; how significant a part, does this play in the artist SIMA?
SIMA – I think it’s a big part of who I am as a woman and an artist. I appreciate beauty in everything and want to express that through words and visuals. I like to take care of myself and celebrate myself as a woman and be proud to express my feminine side and the gifts God gave me. I love my body and I’m not ashamed or afraid to express that. Fashion, like music, is an art form, and I love art. I enjoy creating looks and finding unique and one-of-a-kind pieces in different stores – mainly vintage stuff and designers pieces. I love colors and going on stage with a unique look and changing it every time gives me the ability to reinvent myself and be in touch with the little girl in me that likes to dress up and play. It makes things more fun and exciting!
HHM – Who are some of your favorite designers?
SIMA – I love young designers – really small and unique stuff. I love vintage stuff so much. I never have a problem dressing up for Halloween, that’s for sure! Or putting together a kick ass outfit for a photo shoot or a show. Some big designers I love are D&G, Alexander McQueen, and Gucci.
HHM – I find it shocking, that you have managed to stay under the radar for this long; has this been intentional? Do you plan to blindside the industry?
SIMA – No, I guess it’s not intentional. Of course, I want to be recognized by the industry, but as someone who came here from nothing and built themself up from the ground, I guess the process was harder and slower because I spent every penny I made on my career and my craft and had to make many sacrifices. Also, I guess I was more happy doing music than being out socializing and meeting people which I guess sometimes you have to do that so people know who you are, but in a way I like keeping myself private. I’m also a proud woman and smart artist and business woman that learned at a young age that have to work hard and keep true to who you are and your values and to do as much as you can on your own. That way, I learned so much about the business and about myself as a human being. I needed to grow up coming here at such a young age; I didn’t know who I was as a person and as an artist and I had to go through things within myself to feel like I really deserved this and owned my talent. Also, the business changed so much it’s a whole different ball game and I knew I’d get people to notice me. And YES I am planning to blindside the industry! I’m ready for it!
photo credit: Shay Galanti
HHM – [If you can comment on this], have you been or are being courted by any record labels?
SIMA – Yes. But I believe the right situation and the right team for SIMA will come soon.
HHM – Can you explain the meaning behind your album This Is My Truth, as well as some of the major themes in its makeup?
SIMA – “This Is My Truth” is my journey portrayed in songs my life stories.
HHM – Did the album serve as a release or vindication for any personal struggles, and if so, which ones?
SIMA – The record is an expression of my personality, strength, passion, and desire to find my past, facing my fears, my hardships when I felt disconnected and alone. It is about love and heartbreak. It’s about being honest about who I am and letting go.
HHM – How far do you plan on taking your musical career? And what are some of your major goals you hope to reach by this time next year?
SIMA – I’m planning to stay true to myself, and as long as I’m happy doing music, and I’m serving my life purpose, I will continue sharing my heart through music. I’m planning to shoot my third music video for “Suffering is my Addiction” as well as getting management and a booking agent and taking the show on the road. This is something I’ve wanted to do for a while and 2013 is looking good for that. Also, I’m working on writing a new record and well…there are many things I want to happen this coming year, but I will release it all into God’s hands and do as much as I can to get there step by step.
photo credit: Shay Galanti
HHM – You seem very upset by the events in Israel, are there any thoughts you wish to share regarding this issue?
SIMA – It just makes me sad that there is so much hate in the world and not only in my country. I feel that as long as we don’t love each other truly, as human beings and stop killing and hurting in the name of God and the name of religion. I can’t understand what kind of God would want that. I grew up in Israel and it’s such an amazing and powerful place. One of a kind, holy and spiritual and so beautiful. People from all over the world go there to pray and find God they own god. I was there a month before all this fighting started and this trip changed my life. I found so much joy, happiness, and a sense of who I am and my history. I spent a whole day in Jerusalem, discovering and exploring the city in ways I never experienced before. I saw Arabic and Israeli’s live together – how we serve each other and need each other, and had a sense of hope that we can find peace. That we can love each other as brothers and sisters and we can break those walls of separation. I trust the people really want that
HHM – Are you the next big thing in music?
SIMA – I let god and the fans decide that.
HHM – Is there anything else you wish to tell your fans and the readers?
SIMA – Love yourself and be happy you alive trust your life and follow your dreams and your heart desires. Be compassionate with yourself, Find your life purpose and go for it let it shine throw you. Be love give and receive it.
Interview by Matt Crane – HHM