Red Kap, the world’s largest automotive apparel manufacturer, releases new video on brand ambassador Mike Ness, Billboard-charting recording artist and Social Distortion front man. The video features an in-depth look at this legendary artist with a front-row seat to never-before seen footage of Social Distortion’s private studio, Mike’s strict boxing regimen, a favorite from his personal vehicle collection and his private ranch in Northern California. Ness’ captivating voice talks fans through his music inspirations and personal influences and passions.
“Music is, and has always been, such a big part of my life. My passions and influences off stage have such a huge impact on my music and my songwriting. So when coming up with the concept for this video, I wanted to give people a snapshot inside of my world – a look at what is going on in my life when the music is not playing. I also wanted my most diehard fan to see this and learn something about me that they didn’t already know.”
–Mike Ness, Social Distortion
The Red Kap Mike Ness video showcases the man behind the music with a personal glimpse at what makes this rock legend so mesmerizing.
“Ness’ stellar career has had an outsized impact on music. But, Mike is inspirational because of what he is about. Red Kap partnered with Mike because of the passion that comes through in both his music and who he is. Ness personifies what Red Kap is all about – hard work, quality and a done right attitude — a lot of people can identify with that.”
–Chris Holcombe, Vice President and General Manager of Distributor Brands, Red Kap
The video was produced and directed by Sweatpants Media of Long Beach, Calif., with concept and creative direction by Blue C of Costa Mesa, Calif.
Visit www.redkapauto.com/Distributors for a complete list of Red Kap Distributors.
ABOUT RED KAP
Red Kap manufactures comfortable, durable apparel for more than 16 million hardworking professionals and offers unmatched service to approximately 8,000 distributors. For over 90 years, the company has provided everything from work shirts and pants to jackets and coveralls for a variety of industries like manufacturing, transportation and construction while specializing in performance workwear for the automotive industry. Red Kap is a division of VF Imagewear, Inc., which is part of VF Corporation, the world’s largest apparel manufacturer.
Visit http://www.redkapauto.com for more information.
ABOUT MIKE NESS & SOCIAL DISTORTION
Staying strong for three decades on their own terms, on their own time and by their own rules, Mike Ness along with Social Distortion have solidified themselves as the godfathers of punk with a growing influence. Their latest musical offering, Hard Times and Nursery Rhymes, debuted at #4 on the Billboard Top 200, and as the #1 Independent Album and #2 Modern Rock/Alternative Album. Now in their fourth decade, Ness and Social Distortion have officially achieved one of the most non-punk things possible: They’ve failed to burn out. Visit www.socialdistortion.com for more information.
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