— Mr. Peter Parker, Shadyville & Core Djs, Shade 45 & Hip Hop Nation
“SonReal is poised to make his mark in the United States with his fifth mixtape “Words I said.”
— Sherron Shabazz, Examiner.com
We’ve reached a point in hip-hop evolution where street credibility has taken a backseat to talent and creativity. It’s a time, to paraphrase SonReal, when new school artists like Kid Cudi, The Cool Kids, Drake, and Wale can be accepted on tracks with hip hop demigods from the hood like Jay-Z. And it’s the perfect time for SonReal, who just released Words I Said, his fifth mixtape—and if you weren’t keeping count, we’ve got a sneaking suspicion you will be from now on. Words I Said functions as an 18-track appetizer for the real meal, Son’s highly anticipated full-length, Good News, which is all set to be released early this summer, and is the hard-earned result of creative partnerships with producers including Arthur McArthur (Drake, Rick Ross, Lil Wayne, Tyga), Chin Injeti (Eminem, Dr Dre) and Rich Kidd (Drake, Kendrick Lamar, Jay Electronica, Busta Rhymes). The album also features Saigon, Emilio Rojas, Rapper Pooh of Little Brother and more.
2011 saw SonReal releasing the well received Where’s Waldo?mixtape, which featured Son’s original laid back flows prompting Exclaim to write, “Son is the rare rapper who flows deftly without compromising melody, effortlessly jumping from double-time raps to sung hooks…it’s easy to see why he’s leading Vancity’s burgeoning rap scene.” The tape also features the highly commemorated track “She Gone” which contributed to Son’s serious accolades to accompany the growing buzz surrounding his work, including two VideoFACT awards, a spot on MuchMusic’s Top 15 videos of 2011 and a nomination for Single of the Year for “Already There”—whose video has also racked up more than 178,000 views — at the 2011 Stylus Awards alongside Drake and Kardinal Offishall.
So far 2012 is shaping up to be even bigger. In addition to the destined-to-be-a-classic-mixtape Words I Said and his forthcoming album Good News, SonReal was recently nominated once again at the Stylus Awards for Mixtape of the Year (Where’s Waldo?), as well as Video of the Year for his backward glancing soulful collaboration with Ali Milner on “Haunted”, now with over 116,000 views. SonReal’s no nonsense approach shines through every track he touches. Life’s already good for SonReal. But we’re predicting an even brighter future.