Spotlight: Pop Rock singer/songwriter Michael Shoup

By on December 9, 2013


Spotlight: Pop Rock singer/songwriter Michael Shoup

SingerSongwriter, Pop Rock, Music Technology

John Mayer, Jackson Browne, Jason Mraz

Nashville, TN

Michael Shoup is an anomaly in the music world. Based in Nashville, TN, he manages to tour extensively as a Solo Recording Artist while serving as the Founder and CEO of his internationally recognized Creative & Web Development Agency, 12South Music. His music credits include performances at SXSW, the CMJ Music Marathon, touring with The Stone Temple Pilots, and working for artists from Lady Antebellum and Taylor Swift to Kelly Clarkson.

Staying true to his music roots, 12South Music was founded with a simple goal in mind: to help artists. From developing boutique, custom websites that aid fan interaction to helping artists understand their careers as entrepreneurs, Shoup and his team represent the hopeful future of the Music Industry. Everyone on staff has recorded an album at some point and many staff members play and tour extensively. Needless to say, they practice what they preach.

Recently, Shoup and 12South Music launched a private BETA for their first internal product, a visual social media #hashtag aggregator called Visualive. As Shoup explains it, “Visualive is a #hashtag beautification engine that converts audiences into active participants at live events. Snap a photo, tag and post it to Instagram, and watch it become part of a constantly updating digital canvas.”

For more information about Visualive, visit


Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.