sweetgreen, the much-loved, organic farm-to-table salad shop with 22 locations on the East Coast, is excited to announce the lineup for sweetlife 2014: a music + food festival. The fifth annual event will be held at Merriweather Post Pavilion in Columbia, MD, on Saturday, May 10th. Tickets will go on sale this Friday, February 14th at 10am EST via www.ticketfly.com. A special presale code will be available via ssweetgreen instagram account (@sweetgreen) to followers only on the evening of Tuesday, February 11th at 8pm EST. The presale will open up to those with the code on Wednesday, February 12th at 10am EST via www.ticketfly.com. To get a taste of sweetlife, check out the sweetlife 2014 Lineup Announcement Video here.
This year’s line-up features an outstanding collection of artists including Foster the People, Lana del Rey, 2 Chainz, Fitz and The Tantrums, Capital Cities, Chromeo, St. Lucia, Bastille, Hozier, Bombay Bicycle Club, ASTR, GEMS, Spirit Animal and Nicky Blitz.
The food lineup will be just as sweet, and will be announced in the coming weeks. sweetgreen pop-ups and grab-and-go stands serving a selection of salads will be found throughout the event, in addition to delicious offerings from top local restaurants and chefs, food trucks, purveyors and farmers (details to come!).
Created by sweetgreen cofounders Nicolas Jammet, Jonathan Neman and Nathaniel Ru, the sweetlife Music + Food Festival is now in its fifth year and attracts a curated selection of cutting edge artists and 18,500 attendees – not to mention outstanding food from top chefs, food trucks, local purveyors and farmers. An annual celebration of flavorful music and delicious and wholesome food, the event embraces good living, along with health and well-being, community and sustainability, and leaves a gentle footprint as a carbon-neutral event – a party with a purpose.
This is the fourth year sweetlife has been held at Merriweather Post Pavilion, and has been produced and promoted by I.M.P., one of the largest independent concert promoters and event production companies in the nation. Last year’s music lineup included Phoenix, Passion Pit, Kendrick Lamar, Yeah Yeah Yeahs, Gary Clark Jr., and Solange, among other top performers. Additional artists at previous festivals included Fun, HAIM, Avicii, The Strokes, Girl Talk, Lupe Fiasco, The Shins, Kid Cudi, A$AP Rocky, and Haerts. The food lineup curated by sweetgreen at the event featured top local restaurants and purveyors including sweetgreen, Rogue 24, Woodberry Kitchen, Toki Underground, Pepe by Jose Andrés, Takorean, The Big Cheese, Kushi Moto by Kushi Izakaya & Sushi, DGS Delicatessen and Luke’s Lobster. Local farmers served just-picked fruits and vegetables, and local wine and craft beer was poured from DC Brau, Flying Dog, Mountain State Brewing Co., Peak Organic Brewery, Chocolate City Brewery and Boordy Wines.
General Admission Lawn tickets are available for $75
General Admission Pavilion tickets with open seating are available for $95
VIP: There will be a limited number of VIP tickets available for $150, and they will include:
- o Viewing areas (prime seating and pit access in the Main Stage Pavilion plus a viewing area at The Treehouse, sweetlife’s second stage)
- o Covered cabana lounges, seating and additional bar areas
- o Complimentary sweetgreen salads
- o Filtered water provided by Bobble Water
The festival is dedicated to sustainability. Here are a few ways we do things greener:
- Carbon Neutral
sweetlife is committed to offsetting the power generated at the event through green tag purchases (a.k.a. renewable energy certificates) and solar panels installed on the main stage roof.
- Compost, recycle, recover!
With the help of Fatworm Composting, sweetlife has created tri-waste stations to minimize the amount of trash headed to the landfill after the concert. Each vendor will provide compostable utensils, cups and napkins.
- Collect, recycle, redeem!
No bottle or cup left behind. Attendees are invited to collect recyclables from the festival, which can be traded for custom sunglasses, a festival art poster, headphones, backpacks and other items.
This year, sweetlife will be partnering with the Student Conservation Association (SCA) and The Nature Conservancy (TNC) to continue the festival’s commitment to leave a gentle footprint and educate patrons about the importance of living sustainably. Both organizations will be providing sweetlife with volunteers, who are both passionate and knowledgeable about sustainability, to operate the festival’s eco stores and eco stations.
Proceeds from sweetlife support “sweetgreen in schools,” an educational program created by sweetgreen to introduce kids to the benefits of healthy eating and nutrition, and to teach them the larger impact of the food choices they make through fun, hand-on activities. Ticket purchasers will have the option to donate additional funds to sweetgreen in schools through a donation button on www.ticketfly.com.
Getting there: UBER and Rock & Bus
This year, sweetlife has teamed up with Uber as its official mobile transportation partner. Festivalgoers can now sign up with promo code “ubersweet14” to receive $15 off their first ride (not valid on uberTAXI).
Rock & Bus provides festivalgoers with luxury transportation at an affordable price. Pickup locations will be available throughout the city and region.
Since the very first sweetgreen opened in Georgetown in 2007, music has always been a part of sweetgreen’s culture. Not only are the stores an oasis of delicious and healthy food, but also places where guests can hear the latest and greatest tracks. The idea for sweetlife was born as a small, local event. In 2010, with the opening of their second location, the three Georgetown University grads invited some of their favorite bands to perform in a parking lot behind sweetgreen’s Dupont store. What began as a 500-person gathering has blossomed into one of the region’s largest and most anticipated music festivals, a two-stage event with 20,000 attendees in one of the most famous amphitheatres in the country.
Founded in 2007 by Georgetown University graduates Nicolas Jammet, Jonathan Neman and Nathaniel Ru, sweetgreen has become a favorite not only for its delicious and healthy food, but also for its commitment to local farmers, the community, sustainability, and outstanding company culture. They opened their first location, a 560-square foot space in Georgetown, in August 2007 – just three months out of college. The shop quickly grew a cult-like following and, over the next six years, the threesome went on to open 22 additional locations throughout Washington, D.C., Virginia, Maryland, Philadelphia, Boston and New York City. In addition to salads, sweetgreen’s menu includes grain bowls, wraps, seasonal soups and sides, and fresh pressed raw juice (sweetpress). Over the years, sweetgreen has received numerous accolades from the press including The Washington Post, USA Today, Food & Wine, Forbes, Bloomberg, Washingtonian, CBS and NBC, among others, and the founders were voted Food & Wine’s “40 Big Thinkers Under 40,” Forbes’ “30 Under 30” and Refinery29’s “30 Under 30.” For more information, visit www.sweetgreen.com.
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