Photo: Scott Anna
The Gaslight Anthem‘s renowned bass player Alex Levine today announces the launch of a new barbershop culture-inspired lifestyle and clothing brand, TIGER CUTS (http://www.tiger-cuts.com). This multinational effort is conceived by Levine, along with friend Phil Carr in the UK and Scott Anna in the US. Stemming from the passion and love of music and barbershop culture, ideas and thoughts of clean cuts and classic designs were conceived which resulted in the creative conception and design direction for Tiger Cuts. This group of friends from two sides of the pond has envisaged Tiger Cuts “over tacos and forged in backyard swimming pools” (as it is described by the Tiger Cuts founders).
While a Tiger Cuts webstore has been launched effective today, the founding trio plans to grow their brand beyond online retail and into the brick-and-mortar retail arena across the world. In addition, Tiger Cuts plans to add items such as shaving products and accessories, as well as hair products, to their burgeoning menu of offerings in the very near future.
Founder Alex Levine says, “Launching this brand has been my dream for several years. It’s a seamless and organic outgrowth of my personal style; of simply hanging out with my friends, it’s woven into our experience.” Co-Founder Phil Carr adds, “After Scott and I originally approached Alex regarding creating a new lifestyle brand, he came up with the name and idea for Tiger Cuts. From there, the three of us collectively discussed and developed the brand vision and initial designs, and what resulted was a perfect, unifying vision of Tiger Cuts – we envision this as the ultimate barbershop culture brand.”