Uncommon Talent + Personality = Superstar
How You Can Use this Equation to touch People With Your Words…Not in a Perverted Way
As a music marketer connecting with your fans by email, you need to be able to use words like a magic wand that communicates this talent and personality to the world. The best way to learn good online communication is to find someone who you think writes well, and then model their style. After a while you will find that your words have much more impact and the potential to reach a mass market. For the rest of this article I’m going to give you some advice on how you can start to make your emails more effective…
Be a Storyteller
People don’t just want to hear that your new album is coming out next week. They want to hear how the bass player nearly died when you crashed the tour bus, or about the singer crowd surfing 4000 people at your latest show.
Not Every Email Has To Be 500 Words Long
OK so this kind of goes against what I just said one second ago about stories, but sometimes you also want to mix in a few short messages to your fans because a big bulk of text online is like finding a dead rat in the bed for most people…you just try and get rid of it as soon as you possibly can. There are some cases when you just want your fans to click on the email link and vote for you in a competition or watch a YouTube video. So keep things short and snappy. *Tip* Never write more than a few sentences per paragraph for online copy, especially if you are writing a longer message, because people will move on. Test this out and you should see consumption of your work go up a lot.
One Email One Action
This is so important that I’m going to shout for those who have been to too many gigs and can’t hear me. !!!ONE EMAIL ONE ACTON PEOPLE!!! Let me explain… If you send a newsletter type message once a month that has links to five new videos, 15 new blog posts, and a partridge in a pear tree, the chances of your audience clicking on any one of those links is greatly reduced. If something is worth sending to your fans, then you need to make sure that they see it. What I mean is that if you spend a week making a music video then bury it with a whole bunch of other links, you might as well have stayed at home and made corn flake cakes. Because only a couple of people will see it, and that is not enough to start your viral spread. The moral of this story is that you want to send out messages about one thing at a time.