White Iris Records Releases El Sportivo & The Blooz Video For “Waking World”

By on January 30, 2013



White Iris Records, the label counterpart to Black Iris, a premiere recording studio and music

collective, is pleased to release the video for “Waking World” from El Sportivo & the Blooz. The

track comes from the upcoming Nights and Weekends LP, available February 26. The beautifully

shot video was directed by Carlos Lopez Estrada and features fellow director Isaac Ravishankara

as the lead. The lyrics behind “Waking World” were inspired by a vivid dream lead singer Daron

 Hollowell had, but with Estrada the track takes on new vision. He filmed the video in desolate

Morelos, Mexico, explaining, “I see it as an allegory about how beautiful things can sometimes

come from dark places.” Hollowell fully endorses Estrada’s take, “The wandering and wounded

 hero is an apt metaphor for the lyrics. And the climax of the video is such a dramatic and

beautiful scene, really the perfect ending for his journey.”

When you’re seeking out powerful rock n’ roll, you search below the surface. There 

is the shiny and pristine and then there is the subterranean and the primitive. The 

latter journey will take you across tequila-tangled guitar lines bashed out in

 basements all across America. This is where you’ll find El Sportivo & The Blooz, 

a crew who understand the necessity of rawness, urgency, and the sacral strength 

of working under dim light.


“We wanted to let things be loose and about inspiration, not about trying to hide the 

imperfections,” says Daron Hollowell, A.K.A. El Sportivo, about his LP debut Nights 

and Weekends. “We were just trying to capture ourselves in the room, in the moment, 

no over-thinking the performances or the mixes.”

The original room was a dingy basement practice space in Brooklyn, covered in 

wall-to-wall cut outs of 70s rock magazine covers. Neil Young. Dylan. The Band. 

This is the spot that Hollowell rented in the dead of winter, to record the demos that he 

brought to the LA-based producer Lewis Pesacov.  When you hear the record, you can 

hear these heroes breathing in the steel guitar and the searing guitar lines. Don’t mistake 

it for some hastily conceived, crudely cut record that you’ll forget about five minutes after 

it stops spinning. There are also subtle hallmarks of deep thought and consideration—

deliberation that gets discarded at the moment of recording, allowing for inspiration 

and improvisation.

You might have initially caught the boozy vapors of El Sportivo & Co. two years ago. 

They released an eponymous EP on White Iris, the imprint that Hollowell co-owns—

one of the first to release records from Best Coast, FIDLAR, Fools Gold and Foreign 

Born. Lewis Pesacov, the lead guitarist of the latter two bands, produced the entirety of 

El Sportivo’s sessions. The other proprietor of White Iris, Pesacov was instrumental in the 

 sculpting of El Sportivo’s sound, overseeing everything from equipment set-up 

to the right alchemy of alcohol.

You can hear it in the first single, “Waking World,” a hazy and romantic odyssey of the broken 

promises, big dreams, and words left unsaid that haunt most relationships. Backed by the 

beautiful vocals of Nashville songstress Nikki Lane, El Sportivo thrust you into a world of 

all-night drives, frantic door knocks, desperate longing, and eventually,

 a bittersweet resolution.


More on El Sportivo & The Blooz



White Iris Records


Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.