will.i.am releases the video for “thatPOWER” featuring Justin Bieber. Directed by Ben Mor, the video was shot in Los Angeles, Tokyo and Barcelona. “#thatPOWER” is the follow up “Scream & Shout” which sold over 2.5 million singles. In its third week, “#thatPOWER” is #22 at Top 40 radio.
#willpower showcases more than a dozen A-list guest artists, ranging from pop mega-stars (Britney Spears, Justin Bieber, Chris Brown, Nicole Scherzinger, Miley Cyrus) to a highly inspired mix of up-and-comers (including Dutch dance diva Eva Simons, South Korean girl group 2NE1, singer/songwriter Skylar Grey and seven-year-old rapper Baby Kaely). Also featuring fellow BEP member apl.de.ap—and, perhaps most outrageously, the 70-piece, Prague-based Czech Symphony Orchestra—#willpower sees will.i.am expanding his sound by sharing production duties with leading-edge collaborators like Dr. Luke, Cirkut, Benny Blanco, Afrojack, Swedish House Mafia’s Steve Angello and Sebastian Ingrosso, Lazy Jay, and FRESHM3N III.