will.i.am Releases Video For “#thatPOWER” Featuring Justin Bieber

By on April 21, 2013


will.i.am releases the video for “thatPOWER” featuring Justin Bieber. Directed by Ben Mor, the video was shot in Los Angeles, Tokyo and Barcelona. “#thatPOWER” is the follow up “Scream & Shout” which sold over 2.5 million singles. In its third week, “#thatPOWER” is #22 at Top 40 radio.


#willpower showcases more than a dozen A-list guest artists, ranging from pop mega-stars (Britney Spears, Justin Bieber, Chris Brown, Nicole Scherzinger, Miley Cyrus) to a highly inspired mix of up-and-comers (including Dutch dance diva Eva Simons, South Korean girl group 2NE1, singer/songwriter Skylar Grey and seven-year-old rapper Baby Kaely). Also featuring fellow BEP member apl.de.ap—and, perhaps most outrageously, the 70-piece, Prague-based Czech Symphony Orchestra—#willpower sees will.i.am expanding his sound by sharing production duties with leading-edge collaborators like Dr. Luke, Cirkut, Benny Blanco,  Afrojack, Swedish House Mafia’s Steve Angello and Sebastian Ingrosso, Lazy Jay, and FRESHM3N III.



Author: DaveHHM

Dave Luttrull: Owner/Editor in Chief of Hellhound Music. Star Wars nerd, Gamer, Destiny homer, blogger, writer and lover of all things music.